Track the latest product releases, fixes, and enhancements — all built to help you perform smarter, faster, and better on MNTN.

Date of Release: 10/20/26

Update: Advertisers can now customize the Verified Visit attribution window for individual Prospecting, Retargeting, and MNTN Select campaigns. Previously, attribution windows were managed at the account level. With this update, advertisers can set campaign-specific windows under My Account > Attribution without changing the settings for other campaigns.

Campaigns continue using their account defaults unless a custom window is applied. Changes take effect going forward and do not recalculate historical attribution data. Conversion windows remain configurable at the account level only.

Why it matters: Advertisers can align attribution windows with the consideration cycles of individual campaigns, giving them greater control over how campaign performance is measured. This flexibility helps advertisers capture relevant activity without changing attribution settings across their other campaigns.

Availability: Released October 20, 2026, with a phased rollout to additional advertisers each week.

Date of Release: 10/14/26

Update: Advertisers can now create an account and sign in to MNTN Performance TV and Express using their Google credentials. The refreshed sign-in experience introduces a Continue with Google option alongside the existing email and password login.

Existing advertisers can link their Google account to MNTN and use either sign-in method going forward. Two-factor authentication (2FA) remains supported for both methods.

Why it matters: Advertisers can align attribution windows with the consideration cycles of individual campaigns, giving them greater control over how campaign performance is measured. This flexibility helps advertisers capture relevant activity without changing attribution settings across their other campaigns.

Date of Release: 9/21/26

Update: Advertisers can now build and activate B2B audiences directly in MNTN using firmographic and intent data. The new B2B Audience Builder. Advertisers can build segments using account lists and B2B attributes, then use those segments as part of their campaign targeting.

B2B audience performance is also available in MNTN Reporting. The B2B Segment Report provides account-level delivery insights, including impressions by company, company domain, industry, company size, and company revenue.

Why it matters: B2B advertisers can extend account-based marketing strategies to Connected TV by reaching the companies and buying committees that matter to their business. With B2B targeting and reporting available directly in MNTN, advertisers can build more relevant audiences and understand how campaigns are delivering across their target accounts.

Date of Release: 9/16/26

Update: Advertisers can now monitor Tracking and Conversion Pixel health under My Account > Pixel in MNTN Performance TV. The Pixel Health Dashboard displays each pixel’s status and yesterday’s event counts, with event details to help advertisers investigate unexpected changes.

Advertisers can use Check connection to verify their pixel installation and follow guidance to resolve potential issues. Email notification settings also let advertisers turn off Decrease detected alerts, while Poor alerts remain on.

Why it matters: Advertisers can identify potential tracking issues sooner and check their connection directly in the platform, helping them maintain reliable measurement, attribution, and campaign optimization.

Date of Release: 9/15/26

Update: Advertisers can now connect MNTN with Gamesight to measure PC and console game performance driven by their CTV campaigns. The integration sends MNTN impression and spend data to Gamesight, where advertisers can attribute game installs, sessions, and purchases back to MNTN campaigns.

Gamesight reporting also allows advertisers to measure campaign-level ROAS and compare MNTN performance alongside their other advertising channels. Gamesight attribution and performance data are available in Gamesight and are not sent back to MNTN Reporting.

Why it matters: PC and console game advertisers can connect CTV exposure to downstream game activity and better understand how MNTN contributes to installs, engagement, purchases, and revenue. With MNTN included alongside other channels in Gamesight, advertisers can evaluate CTV performance as part of their broader marketing mix.

Date of Release: 8/27/26

Update: Advertisers can now connect Klaviyo to MNTN to use their existing Klaviyo Lists and Segments for Connected TV (CTV) campaign targeting and exclusions. MNTN automatically syncs selected audiences daily, eliminating the need for manual exports or uploads.

Advertisers can also enable Klaviyo attribution to send MNTN ad impression events to matching customer profiles in Klaviyo. These events appear under the MNTN Saw Ad metric, allowing advertisers to review CTV ad exposure and inform follow-up email and SMS campaigns.

Why it matters: Klaviyo advertisers can extend their existing email and SMS audiences to CTV, coordinate customer engagement across channels, and focus prospecting campaigns on new customer acquisition by excluding existing advertisers. With automated audience syncing and ad exposure data available in Klaviyo, advertisers can reduce manual audience management and create more connected marketing experiences.

Date of Release: 8/25/26

Update: MNTN Reporting now includes two AI-powered enhancements that make it easier to build custom reports and understand reporting data.

The new AI Widget Builder allows advertisers to create charts, tables, and KPI views using natural-language prompts, without manually configuring each widget. Advertisers can generate widgets one at a time, add them to Custom Reports, and edit them using the existing report builder.

AI Summaries provide an overview of reporting data when advertisers select or portal a metric. Summaries highlight key performance details, including period-over-period changes and relevant breakdowns, using the report's selected date range and filters as context.

Why it matters: Advertisers can build custom reports faster and explore their campaign data without needing technical reporting expertise. By simplifying report creation and surfacing key performance details directly in Reporting, these enhancements make self-service reporting more accessible and help advertisers spend less time configuring reports and more time evaluating their results.

Date of Release: 7/23/26
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Update: The Cohort report is now available, helping advertisers understand how site visits develop after CTV impressions are served. The report organizes visits by impression date, so advertisers can see how visits accumulate across the attribution window instead of reviewing performance only by the date the visit occurred.

Advertisers can use Cohort Analysis to review post-impression visit patterns, the Activity Timeline to compare performance before and after campaign or account activities, and the Heat Chart to see how visits are distributed by impression date and elapsed day. Campaign-specific activities filter the report to the associated campaign, while account-level activities keep the full impression dataset in view.

Why it matters: This update gives advertisers a clearer way to understand post-impression performance and evaluate how visits develop over time. By connecting visits back to the date the originating impressions were served, Cohort helps advertisers distinguish immediate visit activity from longer-tail response, compare patterns around recorded campaign changes, and better understand how much time to allow before evaluating performance.

Date of Release: 7/20/2026

Update: MNTN Media Plan is now generally available, helping customers launch CTV campaigns with a recommended network mix built for their budget, vertical, and goals. When customers open the Media Plan step during campaign creation, MNTN automatically applies a recommended mix of networks so they can move forward without making manual changes. After launch, MNTN Automation can evaluate the plan overnight and, when automation is turned on, update network selections or budget allocations to help improve campaign performance.

Why it matters: This update gives customers a smarter, more transparent way to plan and optimize CTV network delivery. Customers can start with a recommended plan before spend begins, keep AI Optimization on for overnight updates, or manage the plan manually when they want more control. With visibility into plan changes, network-level automation controls, and automatic regeneration after budget edits, Media Plan helps customers stay aligned with performance goals while reducing manual planning work.

Date of Release: 7/17/16

Update: MNTN’s integration with Prescient AI is now available, allowing advertisers to incorporate campaign-level MNTN spend, impression, and performance data into Prescient AI’s marketing mix model. Advertisers can compare MNTN with other media channels, review campaign-level performance, evaluate Halo Effects across channels, and forecast how changes in MNTN spend could affect results.

Why it matters: This integration helps advertisers evaluate MNTN as part of their broader media mix instead of relying on channel-level reporting alone. Prescient AI’s daily model updates give advertisers a continuously refreshed view of MNTN’s role across the marketing funnel, helping them make more informed budget allocation decisions across channels.

Date of Release: 7/16/26

Update: MNTN’s integration with WorkMagic is now available, allowing advertisers to send MNTN campaign spend and Media Market data to WorkMagic through the Reporting API. Advertisers can use this data to run geo-based lift tests, measure incremental outcomes across DTC, Amazon, TikTok Shop, and retail channels, and compare MNTN performance with their social, search, and display investments.

Why it matters: This integration helps advertisers understand the impact MNTN campaigns generate beyond their baseline performance. WorkMagic lift test results can also be used to calibrate marketing mix modeling and attribution models, helping advertisers validate performance and make more informed decisions about whether to scale, maintain, or shift their MNTN investment.

Date of Release: 7/14/26

Update: Performance Metrics is now available as a consolidated reporting experience for analyzing campaign performance across multiple reporting dimensions. Customers can use View By to switch between reporting views, including Campaign, Creative, Audience/Keyword Segment, Marketing Strategy, Channel, TV Network, Publisher, and Ad Size.

Why it matters: This update gives customers a more consistent way to analyze campaign performance without moving between separate reporting views. By keeping metrics, charts, and tables organized in a predictable structure, Performance Metrics helps customers compare results, identify trends, and review performance across campaigns, creatives, audiences, networks, publishers, and other reporting dimensions.

Date of Release: 7/9/2026

Update: MNTN’s Tealium integration is now generally available, enabling advertisers to automatically sync Tealium audience segments into MNTN for CRM targeting and exclusions. Customers can connect Tealium to MNTN using the MNTN Audience API connector, then export configured audience lists from Tealium into MNTN without relying on manual CSV uploads. Once exported, lists begin populating in MNTN immediately and may take up to 24 hours to fully sync for audience use.

Why it matters: For advertisers managing customer data in Tealium, this integration creates a more automated and scalable path for activating Tealium audiences in Performance TV campaigns. Teams can use Tealium audiences to target known lists, exclude existing customers from Prospecting campaigns, and reduce manual list management across systems. This helps improve operational efficiency, reduce upload friction, and keep audience activation workflows more consistent across Tealium and MNTN.

Date of Release: 7/8/2026

Update: MNTN’s Upwave integration is now generally available, giving eligible advertisers direct access to create and manage Upwave Brand Lift Studies alongside their MNTN campaigns. Customers can connect their Upwave study to one or more MNTN campaigns, configure brand lift objectives in Upwave, review survey drafts, and access results through their Upwave account. Brand lift studies measure top-of-funnel metrics such as brand awareness, ad recall, and brand favorability by comparing responses from households exposed to MNTN ads against a control group.

Why it matters: Brand lift studies help advertisers understand how Performance TV campaigns influence brand perception, not just direct response outcomes. By integrating Upwave with MNTN, advertisers can validate campaign impact across key brand metrics while managing campaign connections and measurement alongside their existing Performance TV workflows.