Track the latest product releases, fixes, and enhancements — all built to help you perform smarter, faster, and better on MNTN.

Date of Release: 2/13/26

Update: MNTN’s new HubSpot Integration enables direct customer list imports from HubSpot into MNTN with automatic daily syncing. HubSpot lists can now be used for audience targeting and exclusions within your campaigns, helping keep your CRM data fresh and aligned with your Performance TV strategy. Once connected, your lists update continuously without requiring manual uploads.

Why it matters: This integration simplifies CRM-powered targeting by creating a seamless data connection between HubSpot and MNTN. Advertisers benefit from improved audience freshness, reduced manual work, and more precise targeting powered by up-to-date CRM data. For B2B and CRM-driven marketers, it’s a faster, cleaner way to activate first-party data in Performance TV.

Date of Release: 02/05/26

Update: MNTN Matched audiences now support AND logic, giving advertisers the ability to narrow their Matched audiences using Interest and Geographic segments. Previously limited to OR logic, Matched attributes can now be refined with additional constraints to better align targeting with specific buyer intent. Your selected MNTN Matched attributes continue to form the base audience, while interests and geos can be applied using AND logic to narrow reach with greater precision.

Why it matters: This update gives advertisers greater control and flexibility when building audiences. Whether running performance-sensitive campaigns, targeting specific demographics, or advertising in high-consideration verticals like finance or travel, narrowing allows you to balance scale with precision. The result is smarter targeting that better reflects real-world buying behavior — without sacrificing ease of use in the audience builder.