Every industry has its own rhythm — seasonal demand, audience intent, and creative trends that shape how campaigns perform on Connected TV (CTV). To help you plan smarter and scale faster, we've created short strategy spotlights tailored to each vertical.

Each video shares proven approaches for building sustainable performance through audience insights, creative testing, and smart scaling, so you can stay visible, measurable, and top of mind year-round.

Even in uncertain markets, travel demand remains strong — people may change how they travel, but not if they travel. CTV helps travel and hospitality advertisers stay present through every peak season, long weekend, and last-minute getaway.

In this short video, MNTN Partner Manager Lindsey shares how top brands are using MNTN Matched audiences, creative refreshes, and scaling strategies to reach travelers at every stage of intent not just for short term wins, but for sustainable growth.

The retail landscape moves fast, and so do your customers. From DTC startups to global apparel brands, marketers are using CTV to stay visible, measurable, and shoppable across every key season. With digital ad spend climbing over 35% year-over-year and more brands integrating CTV into their retail media mix, this channel has become essential for driving both sales and brand equity.

In this short session, Jessie, Customer Engagement Team Lead at MNTN, shares a strategic blueprint for DTC, ecommerce, and apparel advertisers to cut through the noise and scale efficiently. You’ll learn how leading brands build always-on growth through smart audience targeting, refreshed creative, and disciplined scaling.

Wellness isn’t a seasonal surge — it’s a movement reshaping how people live, spend, and connect. As consumers shift from quick fixes to daily, holistic routines, health and wellness brands are meeting them where they’re watching: on CTV.

From supplements to fitness apps and lifestyle platforms, advertisers are using MNTN to reach high-intent audiences and scale performance with precision.

In this short video, Maggie, Senior Partner Manager at MNTN, shares how leading wellness brands build sustainable momentum through smart targeting, creative that resonates, and scalable campaign strategy.

For B2B marketers, visibility isn’t optional — it’s the foundation of your pipeline. With 90% of decision-makers buying from brands they already know, staying top of mind through every season is critical. CTV gives B2B advertisers a measurable way to build awareness, nurture consideration, and drive high-quality conversions that fuel long-term growth.

In this short video, Morgan, Customer Engagement Manager at MNTN, shares how leading B2B brands use audience precision, creative storytelling, and always-on campaign structures to turn awareness into action and scale their performance efficiently.