AVOD trades ads for access. Viewers stream shows and movies for free—or at a lower price—by sitting through sponsored breaks. It’s the engine behind Hulu, Max, Disney+, Netflix, and network apps like NBC or ABC. Some AVOD options come bundled with cable, but most skip the box and stream straight to your screen.

CTV is any internet-connected device that streams content to your TV screen—like a Smart TV, Roku, Apple TV, or even a gaming console. It’s the hardware that delivers the streaming experience. If it plugs into your TV and plays Netflix, it counts as CTV.

CTV advertising puts your brand on the biggest screen in the house—no cable needed. These are ads delivered through internet-connected TVs, whether it's a Smart TV or a device like Roku, Apple TV, or a gaming console. They run in apps like Hulu and Max, right alongside premium streaming content.

MNTN’s Flywheel Strategy is how we turn scale into performance. As one of the largest single buyers of TV inventory in the U.S., we use our growing buying power to negotiate better rates. That drives stronger ROAS for our customers—which leads to bigger budgets, more spend, and even better pricing. It’s a self-reinforcing cycle that unlocks greater efficiency and results over time.

FAST platforms stream shows for free—no subscription, no strings. Viewers get a mix of on-demand and live, scheduled programming that feels a lot like cable, just delivered over the internet. Think Pluto TV, The Roku Channel, Freevee, and Tubi.

Linear TV is the traditional way to watch—scheduled programming you catch live. Think cable or broadcast: the show starts when it starts, with no pausing, skipping, or streaming. In ad terms, it’s appointment viewing on a fixed schedule.

Living Room Quality (LRQ) is MNTN’s standard for premium CTV ad placements. It ensures your ads appear in brand-safe, high-performing environments that look and feel at home on the big screen.

LRQ inventory includes:

OEMs are the companies that make the TVs—like Samsung or Vizio—and also run their own media platforms. MNTN partners directly with these manufacturers to access premium inventory, including FAST (Free Ad-Supported Streaming TV) channels.

OTT is video content delivered over the internet—no cable or satellite required. It streams through devices like smartphones, CTVs, Roku, Amazon Fire Stick, and more. The name comes from going “over the top” of traditional TV providers to reach viewers directly.

Performance TV is MNTN’s Connected TV advertising platform—built to deliver measurable, direct-response results. It’s the first and only platform of its kind that combines the power of television with the precision of performance marketing.

MNTN makes CTV as easy and effective as paid search and social, with:

Performance TV gives you real-time campaign measurement, outcome-focused delivery, and full transparency—so every impression works toward your bottom line.

Streaming platforms are publishers that deliver live and on-demand content over the internet. They bundle programming from multiple networks into a single place—think Sling, Fubo, and similar services that mimic the cable experience, minus the cords.

SSPs are platforms that help publishers sell ad space programmatically. MNTN partners with major SSPs—like Magnite, Freewheel, Index, and Xandr—to access premium CTV inventory at scale.

SVOD lets viewers stream content anytime—for a monthly fee and without ads. It’s the model behind platforms like Netflix, Max, Disney+, and others that offer on-demand access to shows and movies. Unlike AVOD or FAST, SVOD is ad-free and pay-to-play.

TV networks are content publishers that stream shows and programming through apps or platforms. Examples include NBC, FOX, Warner Bros., and Discovery—all of which offer premium inventory for CTV advertising.