MNTN

Essential terms behind ad serving, cost models, and performance benchmarks.

Ad Delivery & Performance

A glossary of audience types, targeting strategies, and segmentation tools.

Audience & Targeting

Definitions that cover the planning, testing, and execution behind every campaign.

Campaign Setup & Strategy

A breakdown of the platforms, devices, and delivery models shaping modern TV.

CTV & Streaming Basics

Learn key terms used across the platform and industry.

Browse Terms

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