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Audience
The holistic audience you have built could include a mixture of segments. An audience contains segments. Segments that could be included in your audience include site visitors, 3rd party segments, location segments, and/or CRM segments.
Audience Composition
Audience Composition includes a cohesive list of all inclusions and exclusions of the audience and its total audience size composition.
Your audience composition is an estimation of your potential household reach. It's the total deduplicated number of households matched across all of your included and excluded segments appended to the audience.
Audience Segment
A group of households that share common traits—like interests, behaviors, or demographics. Audience segments help you deliver the right message to the right viewers.
CRM Segments
MNTN’s platform supports CRM list targeting, letting you upload your first-party customer data directly into the audience builder. We match your list to over 99% of eligible U.S. households—while maintaining strict privacy standards.
It’s a powerful way to reconnect with existing customers or high-value leads through Performance TV.
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Geo-Targeting
Geo-targeting lets you focus your campaigns on specific locations—from a single ZIP code to nationwide reach. It’s a powerful way to drive local engagement and boost regional sales by targeting where your audience lives, shops, or buys.
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Location Segments
Geo-targeting lets you focus your campaigns based on the location of your site visitors, interest-based segments, or CRM lists—from a single ZIP code to nationwide reach. It’s a powerful way to drive local engagement and boost regional sales by targeting where your audience lives, shops, or buys.
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MNTN Matched
MNTN Matched is our AI‑powered, proprietary audience targeting technology—built for performance marketers, not just mass reach. It:
Predicts high‑intent consumers across 99 % of U.S. households using AI that scores based on shopping behavior, life events, and interests.
Powers the world’s first keyword‑based CTV audience builder, delivering unmatched relevance and transparency.
Generative AI suggests campaign‑relevant keywords, then Audience AI matches those to the right households; real‑time keyword‑level reporting keeps you informed.
Supports three reach tiers—high‑intent, medium‑intent, and maximum reach—so you can match your targeting to performance goals.
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3rd-Party Interest Segment
sThese segments help you reach new audiences based on interests, behaviors, and seasonal trends—using data from trusted providers like LiveRamp. MNTN gives you access to thousands of pre-built segments through our third-party integrations.
On the platform, you’ll find them grouped under the Interest audience type.
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Site Visitor Segments
These segments are built from your website traffic using tracking pixel data. They let you retarget users based on how they’ve interacted with your site—so your campaigns feel timely, relevant, and personal.
Segments are typically based on:
Visit Window – When users visited, how often, and how long they stayed
User Activity – What pages they viewed, how many actions they took, and how much they spent
This intent data helps you match the right message to the right moment.
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