Track the latest product releases, fixes, and enhancements — all built to help you perform smarter, faster, and better on MNTN.

Date of Release: 12/9/25

Update: Creative delivery just got simpler. New campaigns now start with Even Weighting automatically applied, giving advertisers a clean, frictionless setup experience. For more control, you can switch to Manual Weighting to customize how impressions are distributed across creative groups. The improved workflow reduces steps, removes clutter, and makes it easier to see and adjust weights at a glance.

Why it matters: This update speeds up campaign launch while still giving performance marketers and brand advertisers the flexibility they need. Even weighting creates a smart default that matches industry standards, and streamlined manual inputs make customizing delivery faster and more intuitive.

Date of Release: 11/20/25

Update: MNTN now integrates with Northbeam, giving advertisers a unified view of how Performance TV contributes to conversions and revenue across the entire marketing mix. Once connected, MNTN sends hourly impression, conversion, and spend data to Northbeam so they can apply their multi-touch attribution (MTA) and media mix modeling (MMM). Advertisers can then review MNTN’s impact directly within Northbeam using the Clicks + Deterministic Views attribution model.

Why it matters: This integration helps advertisers understand how CTV fits into the full customer journey, rather than viewing Performance TV in isolation. With Northbeam’s attribution and modeling, brands get a transparent, apples-to-apples read of MNTN alongside paid search, paid social, email, and organic channels — leading to better budget decisions and clearer ROI.

Date of Release: 11/20/25

Update: Live Ads gives advertisers an interactive map report of MNTN’s performance nationwide. It highlights the scale, reach, and impact of the campaigns in real time.

Why it matters: Helps advertisers have a first impressions report they can show to colleagues, executives, or other teammates — sharing a general view of live ad impressions instead of detailed analytics.

Date of Release: 11/20/25

Update: We’ve added a new interactive infographic that makes incrementality easier to understand by walking you through how MNTN measures lift using Control vs. Exposed testing. The visual walkthrough shows real campaign data and a clear step-by-step roadmap of how Performance TV drives measurable incremental value. The slideshow appears automatically the first time you open your Incrementality Dashboard and can be replayed anytime from the banner.

Why it matters: Incrementality can be complex, but understanding it is essential for interpreting your performance. This infographic simplifies the story, helping you quickly grasp how lift is calculated and how to read your dashboard with confidence.

Date of Release: 11/19/25

Update: Comprehensive Reporting gives advertisers a more complete, accurate picture of performance by combining verified results with modeled outcomes for impressions, visits, conversions, and order value. As privacy tools and anonymized traffic create more blind spots, this feature helps fill the gaps so your reporting stays reliable and decision-ready. You’ll see Comprehensive Reporting noted in tooltips wherever modeled metrics appear, including Visits, Conversions, and Revenue.

Why it matters: Digital privacy changes are reducing the visibility advertisers once relied on. Comprehensive Reporting aligns MNTN measurement with industry leaders like Meta and Google, helping you understand the true impact of your campaigns even when user-level attribution isn’t available.

Date of Release: 10/21/25

Update: MNTN now partners with Haus.io, a marketing measurement platform that helps advertisers measure the true incremental impact of their Performance TV campaigns. Instead of relying on correlation-based attribution, Haus uses geo-based controlled tests to isolate causal lift—showing exactly how much performance comes directly from MNTN. By comparing outcomes between exposed and unexposed regions, you can validate campaign impact, refine targeting, and optimize future spend with confidence.

Why it matters: This integration gives you statistically sound proof of MNTN’s performance and helps connect TV campaigns to real business outcomes. With clear, causal data, you can quantify lift, identify what’s truly driving conversions, and make smarter budgeting decisions across your media mix.

Date of Release: 10/10/25

Update: MNTN’s new Pause Ads beta lets you reach viewers during the exact moments they pause their streaming content, creating a full-screen, high-impact brand experience with zero disruption. Pause Ads appear when viewers pause their favorite shows, giving your brand 100% share of screen and total attention.

Why it matters: Pause Ads transform natural breaks in streaming into meaningful engagement moments, helping your brand stay top-of-mind without interrupting the viewer experience. With full-screen visibility and strong viewer recall, this format offers a new way to drive performance and brand lift on CTV.

Date of Release: 9/30/25

Update: Introducing MNTN Matched 3.0 — a simplified, smarter way to build high-performing TV audiences. The same powerful technology now delivers a cleaner setup, clearer insights, and faster scaling without changing what makes Matched perform.

Why it matters: MNTN Matched 3.0 makes it easier than ever to reach the audiences most likely to convert. With intuitive audience building, a modernized workflow, and the new Peak Performance toggle, advertisers can expand high-intent reach, save setup time, and drive stronger results with the same trusted precision that powers MNTN’s best campaigns.

Date of Release: 9/23/25

Update: Pixel setup just got simpler. The new Automated Pixel Verification tool automatically checks that your MNTN pixels are installed and firing correctly — no manual QA or back-and-forth required.

Why it matters: Launch faster and with confidence. Advertisers can now verify pixel health in real time, fix issues instantly, and start capturing accurate campaign data from day one — ensuring every impression and conversion counts.

Date of Release: 9/23/25

Update: Advertisers can now choose a Campaign Objective — Sales, Leads, App Promotion, Awareness, or Traffic — to define what success looks like for each campaign.

Why it matters: Creates clarity and alignment by tailoring reporting, conversion events, and dashboards to your specific goal, giving every campaign purpose-built insights and performance metrics that match your objectives.

Date of Open Beta Release: 9/18/25

Update: MNTN now integrates directly with Northbeam, giving advertisers a unified view of how Performance TV drives conversions and revenue alongside every other channel.

Why it matters: Brings CTV into the same measurement ecosystem as paid, organic, and social channels, delivering more accurate attribution, seamless data syncing, and a clearer understanding of how MNTN impacts overall marketing performance.

Date of Release: 8/28/25

Update: Advertisers can now upload CRM lists using phone numbers — not just emails — to build, target, or exclude audiences with greater precision.

Why it matters: Expands how advertisers use first-party data, unlocking audience targeting for brands that primarily collect phone numbers and bringing MNTN’s CRM capabilities in line with other leading ad platforms.

Date of Release: 7/28/25

Update:

Budget Change Reporting gives advertisers a clearer view of how performance shifts after increasing or decreasing campaign spend — showing separate metrics for stable vs. ramping budgets right in Campaign Reports.

Why it matters:
Helps advertisers scale smarter by revealing the real impact of budget changes over time — separating short-term ramp noise from steady-state performance so you can make confident, data-driven decisions.

Date of Release: 7/10/25

Update: MNTN now integrates directly with CallRail, letting advertisers track calls and texts from Performance TV campaigns right in the MNTN Reporting Dashboard.

Why it matters: Connects online and offline performance for call-driven industries like home services, legal, and automotive, helping advertisers see exactly how CTV ads drive real customer conversations and conversions.

Date of Release: 7/10/25

Update: Multi-Conversion Pixel (MCP) now lets advertisers track multiple conversion types — like purchases, leads, and signups — within a single account for clearer, more actionable reporting.

Why it matters: Gives brands a complete view of performance across conversion types, simplifies setup and reporting, and builds confidence by showing exactly which actions CTV campaigns drive.

Date of Release: 7/9/25

Update: Portfolio admins can now assign three new user roles — Advertiser Admin, Campaign Manager, and Reporting Only — to tailor access and responsibilities across their portfolio.

Why it matters: Makes MNTN more agency- and partner-friendly, enabling flexible access for media buyers and analytics partners while giving organizations clearer, more secure role management across accounts.