Overview
Creative weighting controls how impressions are distributed across your creative groups within a campaign. By default, new campaigns evenly weight all creative groups, so setup is faster and simpler. If you prefer, you can switch to manual weighting to customize distribution based on performance or strategy.
A creative group can be either:
A TV ad, or
A TV ad linked with its Multi-Touch group (if running with MNTN Multi-Touch).
⚠️ Warning: Each campaign can only use one creative group type.
Key considerations:
Weighting is only available when you're running more than one creative group.
Once your campaign is active, you'll need to pause it before switching between weighting modes.
In Multi-Touch campaigns, weighting applies to both the TV ad and its linked Multi-Touch group.
View Even Weighting (default)
Even Weighting automatically divides 100% of impressions equally across all creative groups.
From the Campaign tab, make sure you're on the Creative step.
On the Active Creatives tab, click the Mode menu.
You'll see that Even Weighting is preselected. By default, all new campaigns use even weighting; no manual input is required unless you switch to Manual Weighting.
📝 Note: Adding or removing a creative group will automatically redistribute the weighting.
Adjust Manual Weighting
Manual Weighting allows you to customize impression weight distribution.
From the Campaign tab, make sure you're on the Creative step.
On the Active Creatives tab, click the Mode menu and select Manual Weighting.
On the top right of each creative card, enter the weight distribution percent.
Pro Tip: Click Reset Weights to revert changes to the previously saved state.
⚠️ Warning: You must always define your creative groups' weighting, whether it be 0% or 100%. All weights combined must total 100% before you can save.
Click Save Changes.
Once your campaign is active, you can still edit impression distribution without pausing it.
Delete Creative Groups
From Even Weighting mode:
From the Campaign tab, go to the Creative step.
On the Active Creatives tab, click the Mode menu and make sure Even Weighting is selected.
Find the creative card you would like to delete and click the ellipsis and select Delete from the menu.
The Delete Creative Card? modal appears.
Click Yes, Delete Creative.
From Manual Weighting mode:
You can delete a creative card while in Manual Weighting mode if your campaign is not active. If your campaign is active, you must pause it prior to deletion.
From the Campaign tab, go to the Creative step.
On the Active Creatives tab, click the Mode menu and make sure Manual Weighting is selected.
Find the creative card you would like to delete and click the ellipsis and select Delete from the menu.
The Delete Creative Card? modal appears.
Redistribute weight across your remaining Creative Groups by entering the percent.
⚠️ Warning: You must always define your creative groups' weighting, whether it be 0% or 100%. All weights combined must total 100% before you can save.
Click Save and Delete.
Next Steps