Overview
Creative Scheduling lets you choose when an approved creative group serves within a campaign. Use it to plan creative delivery around holidays, promotions, product launches, seasonal moments, and other time-sensitive events.
In this beta release, Creative Scheduling is available with Even Weighting and Manual Weighting. You can schedule one or more creative groups to serve during the same scheduled time slot.
When the scheduled period starts, the creative groups in that scheduled time slot are the only creative groups that serve. Other creative groups won’t serve while the schedule is active. If multiple creative groups are in the same scheduled time slot, they serve evenly, even if the campaign uses Manual Weighting. When the scheduled period ends, the campaign returns to its previous creative weighting setup.
When to use it
When to use it
Use Creative Scheduling when you want a creative group to serve during a specific time period, such as a holiday, promotion, product launch, seasonal campaign, or limited-time offer.
How it works
How it works
Creative Scheduling temporarily overrides the campaign’s creative weighting setup during the scheduled period.
Campaign timing | What happens |
Before the schedule starts | Creative groups serve based on the campaign’s current weighting setup. |
During the scheduled period |
|
After the scheduled period ends | The campaign returns to its previous creative weighting setup. |
📘 Example: If you schedule two holiday creative groups to serve during a promotion, those creative groups serve evenly during the scheduled period. When the promotion ends, the campaign returns to its previous creative weighting setup.
Before You Begin
Creative Scheduling is available when your campaign uses Even or Manual Weighting.
Creative Mode | Supported? |
Even Weighting | ✅ |
Manual Weighting | ✅ |
Creative Sequencing | ❌ |
To schedule a creative group:
Your campaign must use Even Weighting or Manual Weighting.
The schedule must fall within the campaign dates.
Scheduled creative dates can't overlap.
At least one creative group must remain unscheduled so the campaign has a creative to serve outside scheduled date ranges.
Schedule a Creative Group
Creative Scheduling is managed from the Creative step of campaign setup. After you’ve added approved creative groups to the campaign, you can schedule an approved creative group from its creative card.
Creative Scheduling is managed from the Creative step. You can access the Creative step while setting up a new campaign or editing a paused campaign.
From the campaign, go to the Creative step.
From the Mode menu, confirm that Even Weighting or Manual Weighting is selected.
📝 Note: If your campaign uses Manual Weighting, scheduled creative groups still serve evenly while the schedule is active. When the scheduled period ends, the campaign returns to its previous manual weighting setup.
Find the approved creative group you want to schedule.
In the bottom left corner of the creative group card, click + Schedule.
💡 Pro Tip: If + Schedule is unavailable, add another creative group to your campaign. At least one creative group must remain unscheduled so your campaign has a creative to serve outside scheduled date ranges.
Select the schedule Start date and Time.
Choose whether the creative group should run until campaign ends.
To add an end date, uncheck the option to run until the campaign ends, then select the schedule End date and Time.
Click Save Schedule.
Confirm the schedule.
The scheduled date range appears on the creative group card.
Add a Creative Group to an Existing Schedule
After you schedule one creative group, you can add another approved creative group to the same scheduled time slot.
From the campaign, go to the Creative step.
Find the approved creative group you want to add to an existing schedule.
In the bottom-left corner of the creative group card, click + Schedule.
Click the schedule dropdown and select the existing schedule you want to use.
Click Save Schedule.
The creative group is added to the existing scheduled time slot.
Manage Schedules
After a creative group has been scheduled, the scheduled date range appears on the creative group card.
From the creative group card, you can click:
Edit to update the schedule. The schedule modal opens, where you can change the scheduled date range.
Clear to remove the schedule from the creative group.
When a schedule is cleared, the creative group no longer has a scheduled date range and the campaign continues using Even Weighting.
Quick Answers
Why can’t I schedule every creative group?
Why can’t I schedule every creative group?
At least one creative group must remain unscheduled so your campaign has a creative to serve before, between, and after scheduled date ranges.
Can I edit a schedule after it starts?
Can I edit a schedule after it starts?
You can edit a schedule before the scheduled start date.
What happens if I clear a schedule?
What happens if I clear a schedule?
Clearing a schedule removes the scheduled date range from the creative group. The campaign continues serving based on the creative groups eligible to serve at that time.
If the cleared creative group was part of an active scheduled time slot, the remaining creative groups in that time slot continue serving evenly. If no scheduled time slot is active, the campaign returns to its current creative mode.
What happens before my schedule starts?
What happens before my schedule starts?
Before the scheduled period starts, creative groups serve based on the campaign’s current creative mode, either Even Weighting or Manual Weighting.
When the scheduled period starts, only creative groups in the active scheduled time slot serve. If multiple creative groups are in that time slot, they serve evenly.