Overview
Use MNTN’s Campaign tool to create, launch and manage Performance TV campaigns from start to finish. After launch, you can view a Live Ads Impressions Map, a shareable, interactive map of your campaign's impressions across the U.S. In this guide, you’ll learn how to:
Create a new campaign and select the right strategy and objective
Launch your campaign once all setup steps are complete
View your Live Ads Impressions Map and share it with teammates or stakeholders.
Pause or resume campaigns without disrupting your budget
Whether your goal is to grow awareness, drive sales, or re-engage past visitors, this guide covers the essentials for getting your campaigns live and optimized.
Create Campaigns
Sign in to MNTN and go to the Campaign tab.
To create:
Your first campaign — Click Create & Launch Campaign.
An additional campaign — Click +New Campaign in the lower-right corner.
Enter a Campaign Name.
📝 Note: Enter letters and numbers only. You can edit this anytime.
Choose your Campaign Strategy:
Prospecting — Reach new, top-of-funnel audiences who haven’t purchased from your brand. Use this to expand your customer base and build awareness.
Retargeting — Re-engage people who have already visited your site. Use this to increase conversions or promote limited-time offers.
⚠️ Warning: You can’t create a Retargeting campaign until your MNTN pixel is approved. Your pixel tracks visitors and powers retargeting segments.
Choose your Campaign Objective:
Awareness (Prospecting Only) — Reach more households and measure impression goal and unique reach.
Sales — Drive more sales and measure CPA, ROAS, and CPV.
Traffic — Drive more website visits and measure CPV.
Leads — Drive more leads, conversions, and calls, and measure CPA.
App Promotion — Drive more app installs and events, and measure CPA and ROAS.
⚠️ Warning: Objectives can't be edited later. To update an objective, you’ll need to create a new campaign.
Click Create Campaign.
Launch Campaigns
Confirm all campaign setup steps are Approved or Complete:
Pixel Approved — Check it under My Account > Pixel > Install your pixels
Primary Contact Email Verified — Check it under My Account > General > Account
Company Logo Uploaded
Creative Appended & Approved
Audience Applied
Budget & Goal Entered
Billing Information Entered
Once all steps show as Approved or Complete, click Launch Campaign in the upper right. Some considerations:
Your campaign launches immediately unless you set a future start date.
Data may take up to 48 hours to appear after launch, and is refreshed every ~12 hours.
For end-of-month reporting, pull data the day after your campaign flight ends.
After launch, your ads are reviewed by network partners to confirm they meet ad-spec requirements before serving.
View Live Ads
Live Ads gives you a real-time interactive map of where your campaign's impressions are happening across the U.S. You can see activity as it occurs and share a link for quick updates.
⚠️ Warning: You may not see impressions right away. Network approvals can take 24-48 hours after you launch a campaign. Once your campaign starts serving, impressions appear on the map in real time.
Use It
Sign in to MNTN and stay on the Campaign tab.
To view the Live Ads map, you can:
Click Expand View.
Click Exit.
Share It
Click Share.
Enter the email address you would like to send the report to.
Click Send share link.
An email is automatically sent to the recipient.Click x to exit.
Pause or Resume Campaigns
Sign in to your MNTN account and go to the Campaign tab.
Select the campaign you want to pause.
In the upper-right, click Pause Campaign.
The Status will now appear as PAUSED.
To resume, follow the same steps and click Resume Campaign.
⚠️ Warning: When resuming a campaign with a monthly ongoing budget, MNTN will still aim to spend the full monthly amount — even if you resume late in the month.
For example, if your budget is $5,000 and you resume on the 28th, the system still attempts to deliver the entire $5,000 before month-end. MNTN does not automatically prorate ongoing monthly budgets.