Overview

The MNTN Pixel is a custom JavaScript snippet unique to your account, installed directly in your site's HTML. Once placed, it collects essential visitor insights and helps define active audiences for targeting—empowering campaign launches and performance tracking.

Installing your MNTN pixels is recommended to launch your campaign and collect performance reporting.

With MNTN pixels installed, you can:

Drive site visits, conversions, and revenue via Prospecting campaigns
Automatically optimize campaign performance
Report accurately on site visits, conversions, and TV ad revenue
Gain user behavior insights for more effective cross-channel strategies
Launch TV Retargeting campaigns

Pixel Load:

The MNTN Pixel loads asynchronously, so it won’t impact your site’s load times or interfere with other scripts.
Each firing sends two distinct calls:
- dx — runs JavaScript to gather site data (e.g., product details)
- px — sends mapped data back to MNTN servers
Both calls are linked, fire asynchronously, and comprise the single MNTN Pixel.

Data Collection

MNTN collects non-personally identifiable data from anonymous user interactions, using both pixel components:

Tracking Pixel:

Fires on every page to observe customer behavior and product interactions.
Powers audience segmentation tools and dynamic ads.
Collects data like Product Image, Name, SKU, Price, Brand, Cart Quantity/Value, Cart SKU.
Also transmits Account IDs to integrated platforms like Google Analytics and Rockerbox.

Conversion Pixel:

Fires at designated conversion points to report successful actions.
Captures variables such as Order Amount, Order ID, and product details (when mapped).
Collected data most related to CCPA compliance include Unique User ID and IP address.

⚠️ Warning: Don’t set up multiple conversions unless each carries equal value to your objectives. MNTN optimizes equally across conversion types, so if your site has one conversion point that is a purchase or revenue value and another conversion point that is a button click or lead-generating event, we'll optimize equally for both events (even if one of your conversion points is a non-revenue-generating event).

Pro Tips

Place your tracking pixel site-wide

When a user lands on your site, tracking their activity and behavior across your site is important, as that information allows you to create powerful site visitor segments. Site Visitor segments are powered by our MNTN Tracking Pixel, so it must be placed site-wide.

Let's walk through a couple of examples to bring this to life.

📘 Example 1	You're an e-commerce site promoting a new product. MNTN's tracking pixel tracks your site visitors who have viewed that product in the last 30 days. Now, you can build a site visitor segment targeting users who have viewed this specific product so you can serve them highly relevant ads.
📘 Example 2	You're looking to improve lead generation. You deem specific pages of your site, like quote information and pricing pages, to be indicative of highly engaged users. Thanks to the MNTN tracking pixel, you can create site visitor segments that target folks who have visited these areas of your site

⚠️ Warning: The Tracking Pixel should not be placed on international domains, internal/staging sites, or within iFrames or Floodlights.

Conversion point is reachable from your homepage

We're serving your streaming TV ads on our Living Room Quality, non-clickable inventory. Ensure your conversion point is reachable from an organic site visit.

Do not place an MNTN conversion pixel on a unique landing page with UTMs.

This page is only reachable from a direct click. Since we're serving your TV commercials on non-clickable inventory, we will not see any conversions attributed to your MNTN campaign.

Place your conversion pixel on a point easily accessible from your homepage.

This will allow you to track conversions from Verified Visitors™. When considering where to place your conversion pixel, think of an important point of action for your business on your site. This could include a form fill completion, a specific call to action, a purchase, etc.

We generally don't recommend tracking a page view as an MNTN conversion point because the MNTN tracking pixel will track unique site visits, otherwise referred to as Verified Visits™ in your MNTN Reporting Dashboard.

⚠️ Warning: The Conversion Pixel should not be placed on international domains, internal/staging sites, or within iFrames or Floodlights.

Strategic pixel placement

D2C / E-commerce

Goal	Tracking Pixel	Conversion Pixel Placement
New Customer Acquisition / ROAS / Overall Sales	Site-wide	Thank-you / confirmation page — pass Order ID, price, etc.
Driving Net‑New Traffic	Site-wide	Higher funnel event (signup, contact, quick form)
Awareness	Recommended, but not required	Use Impressions and Households Reached only

Thank-you pages with Order ID and pricing drive accurate ROAS, AOV, and revenue tracking.
Awareness-only campaigns don’t need a pixel but won’t support Verified Visits or mid-/low-funnel metrics with limited placement alone.

B2B

Goal	Tracking Pixel	Conversion Pixel Placement
New Lead Generation	Site-wide	Form submission confirmation
Driving Net‑New Traffic	Site-wide	Email signup, contact sales, or form fill
Awareness	Recommended, but not required	Use Impressions and Households Reached only

Multiple Conversion Points (B2B)

Use these best practices when setting up multiple conversion events:

Only do so when each event supports the same optimization goal (e.g., both are revenue-related).
Use a dynamic Order ID mapping to differentiate events (e.g., confirmation ID, lead ID, quote ID, booking ID).
If dynamic IDs aren’t available, hardcode the Order ID field with descriptors like Demo, FreeTrial, ContactSales, SignUp.
These unique IDs must be part of your site’s data layer or visible in the URL of the confirmation page.

Use creative that drives action

Your TV and Multi‑Touch ads must clearly guide users—show the URL and call‑to‑action that leads them to your conversion point. Visuals should reinforce the path to conversion.

Your TV commercial should showcase where the users should go to reach your site (URL) and what they should do upon reaching your site (CTA).

Quick Answers

How is the data used?

Tracking Pixel data powers the Retargeting (First Party) Audience Builder, personalizes dynamic ads, and supports MNTN’s attribution model.

Will my data be used to help other campaigns?

No—data is siloed within your specific MNTN account only. Neither you nor MNTN can pass data between accounts.

Is any personal PII collected?

Only what’s necessary to serve ads (Unique User ID and IP) is collected. No other PII is collected.

How long is data stored?

Raw data is retained for 2 years from a user’s last site visit.
Reporting data (PII‑free) is stored for the duration of your contract and may be deleted upon request or after contract termination—maximum 2 years.