Overview
MNTN’s integration with Northbeam brings Performance TV campaigns into full view, helping advertisers measure CTV’s influence in driving conversions and revenue, alongside every other channel in their lineup.
Why it matters
Why it matters
Integrating MNTN with Northbeam will give you:
Unified Measurement: See CTV’s impact on conversions and revenue, measured side-by-side with paid, organic, email, and social.
Clear Results: Northbeam’s machine learning ties all your first-party data together for precise multi-touch attribution (MTA) and media mix modeling (MMM).
Trustworthy Insights: Get an unbiased, apples-to-apples view of your overall marketing performance, so you can optimize spend and boost ROI.
How it works
How it works
Once integrated, MNTN automatically sends hourly batch updates of impression, conversion, and spend data to Northbeam.
Northbeam matches this data against customer journeys and attributes conversions to MNTN.
You can view MNTN performance within Northbeam under the Clicks + Deterministic Views attribution model.
Set It Up:
Enable the integration in Northbeam.
Generate and set up an MNTN API Key for tracking.
💡 Pro Tip: See Northbeam's help documentation here.
Contact Northbeam to enable the integration on the Northbeam side.
Navigate here in Northbeam:
Settings > Model Settings > Select Clicks > Deterministic Views > Add MNTN as a partner.
Enable the integration in MNTN.
Sign in to your MNTN account.
From the account dropdown in the top right, select My Account.
Under My Account in the left navigation pane, click Integrations.
Under Analytics Integrations, find Northbeam and click Connect.
You’ll see a success notification confirming the integration & data will begin syncing automatically.
Manage your connection.
Admin Northbeam users can disconnect the integration by clicking Manage next to Northbeam and selecting Disconnect.
Quick Answers
What attribution model should I use in Northbeam to see MNTN performance?
What attribution model should I use in Northbeam to see MNTN performance?
Use the Clicks + Deterministic Views (CDV) attribution model in Northbeam to measure MNTN performance. Learn more about CDV here.
What data is shared between Northbeam and MNTN?
What data is shared between Northbeam and MNTN?
MNTN shares impression and conversion data with Northbeam so they can run attribution in their multi-touch platform. Verified Visit data is not shared with Northbeam.
Why does performance look different in Northbeam and MNTN reporting?
Why does performance look different in Northbeam and MNTN reporting?
Discrepancies are expected. MNTN’s reporting uses the Verified Visits attribution model to show the impact of Performance TV. Northbeam distributes credit across all channels using their attribution models and windows to compare them in the broader marketing mix.
How does this integration impact Northbeam’s MMM product?
How does this integration impact Northbeam’s MMM product?
MNTN spend data is passed automatically into Northbeam, giving their MMM product accurate inputs without the need for manual uploads.
Next Steps
To explore other available integrations, visit the link below.