Overview

You can measure the results that MNTN Ad Impressions drive for your Mobile App within your AppsFlyer Reporting Dashboard. Please follow the instructions below to make sure the impression tag setup and attribution for MNTN CTV Campaigns within AppsFlyer are set up correctly.

Shared data

We currently support a 1-way integration with AppsFlyer. You can track MNTN campaigns within the AppsFlyer Reporting Dashboard, but we don't currently offer to report on Mobile App activity within the MNTN Reporting Dashboard.

MNTN	→	AppsFlyer
MNTN Campaign Data	by Impression Tag	AppsFlyer Reporting Dashboard

Set Up OneLink

To track MNTN campaign performance, you'll need to set up an impression tag to place within your MNTN account by using AppsFlyer's OneLink Template. This allows for CTV-to-mobile app attribution using cross-platform impression URLs:

⚠️ Warning: This step must be completed in order for your impression tag to work properly. If not, the impression tag will return a “This site can’t be reached” Error message when you test the link on your Desktop browser.

Create a OneLink template.
You must set up your OneLink for Cross-Platform Attribution. A single template supports your app across multiple operating systems (meaning one template works for across all devices).
Enable Cross-Platform Attribution via OneLink Template Management.
In the Cross-platform attribution section of the OneLink Template Management, click on the checkbox for cross-platform attribution. Each app can only be added to one OneLink template with cross-platform attribution enabled.

Activate the MNTN Integration

Once you have completed your Cross-Platform Onelink template, it's time to set up the MNTN integration:

Search for MNTN, either from the Partner Marketplace or from the AppsFlyer side menu, selecting Collaboration > Active Integrations page.
Select MNTN > Ad Network.

⚠️ Warning: Don't select MNTN Tech Partner.

Set up the Integration tab

Once you have selected the MNTN Partner Integration, you'll be moved onto the Integration tab, where you will be able to manage the integration connections. Follow the steps below to ensure the integration is set up properly:

Activate MNTN as a Partner.
The toggle should be switched ON.
Enable or disable Advanced Privacy based on your custom requirements:
- We recommend disabling advanced privacy in order to see full attribution credit for MNTN.
Toggle "Install View-Through Attribution" ON
- This allows for attribution of new installs and re-attributions of users who viewed your ad but did not click on it, which is necessary for all CTV advertisements.
Enable "Cross-Platform Equal Attribution Priority"
- This enables cross-platform impressions to have the same attribution priorities as deterministic clicks for a set timeframe.
- We recommend selecting 6 hours for the attribution priority look back.
Save the Integration and move onto the Attribution tab.

Set up the Attribution Link tab

Next, you'll complete the steps in the "Attribution Link" tab:

Choose "OneLink" as your Attribution Link Type.
- Select the OneLink template you created for cross-platform attribution.
Fill out your Attribution Link Parameters.
- You can find a list of the dynamic macros that MNTN will accept here.
- You can add or remove attribution link parameters as needed. We recommend the following Values for each Parameter Names that are populated by AppsFlyer:
  - Site ID (af_siteid) = ${aid}
  - Campaign Name (c): ${campaign_name}
  - Ad ID (af_ad_id) = ${crid}
  - Ad Set ID: af_adset_id = ${cgid}
  - Campaign ID: af_c_id = ${cagid}
- Add any additional attribution parameters as needed for your campaign. Use naming conventions that identify your CTV-to-mobile app campaign.
  - Learn more about the parameters you can add for additional data and metrics.
- The following dynamic macros are auto-generated in the impression tag, and do not have to be listed on this step:
  - IP address: af_ip=${ip}
  - User Agent: af_ua=${useragent}
  - Referrer: af_ref=${referrer}
Scroll down to View-through attribution and turn on Cross-platform attribution.
- Set the Cross-platform view-through attribution look back window to 72 hours.
- This indicates the number of hours following the impression during which the app install can be attributed to the impression.
  - View-through lookback window should be set to 24 hours, however, the integration will use the Cross-platform Attribution window instead when turned on, as View-through attribution does not apply for this integration
Locate and copy your Impression Attribution Link once all steps are complete.

⚠️ Warning: Since we will be leveraging the cross-platform look back window, we do not need the view-through look back parameter in the impression tag.
Please remove &af_viewthrough_lookback=24h from the tag before placing it in the MNTN Platform