Overview
Gamesight is a marketing measurement and attribution platform built for PC and console game studios and publishers. Unlike mobile-first MMPs, Gamesight is built around the distribution platforms gamers actually use, like Steam, Epic Games Store, Xbox, and PlayStation, and resolves attribution across advertising platforms for its customers.
Connect Gamesight to:
Attribute in-game installs, sessions, and purchases to MNTN CTV impressions.
Compare MNTN performance with your other advertising networks in Gamesight reporting.
Shared data
This is a one-way integration. Gamesight does not send conversion or attribution data back to MNTN. View your attributed performance in Gamesight, not the MNTN Reporting dashboard.
What Syncs | Direction | Available In |
Impression Data Spend Data | MNTN → Gamesight by Impression Tag and the MNTN Reporting API | Gamesight Reporting |
How it works
How it works
Gamesight generates an impression tag, called an Impression URL in Gamesight, for MNTN. After you add the impression tag to your MNTN account, MNTN sends impression data to Gamesight each time your ads are served. Gamesight matches those impressions with the in-game events reported by your title and applies its attribution model.
Before You Begin
Make sure you have:
An active MNTN account.
An active Gamesight account for your title.
A game already created in the Gamesight console.
Connect Gamesight
Setup requires steps in both Gamesight and MNTN. First, create an MNTN tracker in Gamesight, connect your MNTN account information, and configure the attribution window. Then, copy the Gamesight Impression URL, and the Click URL if you're using MNTN Multi-Touch, into MNTN.
Create a MNTN tracker in Gamesight
Sign in to the Gamesight console.
From the left navigation, click Measurement > Trackers.
Click the green + Create button.
Search for
MNTN.Click the MNTN tile.
Click the purple Use MNTN button.
Under Settings, enter your MNTN:
Click Next.
Copy and save the Impression URL.
You’ll add this URL to MNTN when you connect the integration.
If you use Multi-Touch Creative and want to track clicks in Gamesight, also copy and save the Click URL. You’ll add it as a redirect URL during creative setup.
💡 Pro Tip: For more information about creating trackers, see Tracker Basics in the Gamesight documentation.
Click the Settings tab.
Next to Attribution Window, click the pencil icon.
Update the Impressions attribution window from 1 day to 14 days.
⚠️ Warning: Gamesight uses a last-touch attribution model. It credits a click when one exists within the click attribution window and falls back to an impression when there is no qualifying click.
MNTN CTV attribution in Gamesight relies on impression credit. If the Gamesight impression window remains at its 1-day default, conversions that happen more than one day after an MNTN impression may not be attributed to MNTN, which can significantly understate MNTN performance in Gamesight.
Setting the impression attribution window to 14 days aligns it with the 14-day click window and gives MNTN the same attribution timeframe used to evaluate other channels.
Click Save Changes.
Add the Gamesight Impression URL to MNTN
Sign in to MNTN.
From the account dropdown in the upper-right, click My Account > Integrations.
Find Gamesight, then click Connect.
The Connect to Gamesight model opens.
Click Connect again.
Paste the Gamesight Impression Tracking URL into the field as plain text.
This prevents special characters, such as the impression ID macro, from being encoded.
Click Connect.
After the integration connects and your campaign begins serving ads, MNTN automatically sends impression data to Gamesight.
Track Multi-Touch clicks
You can also use the click URL generated by Gamesight to track clicks from Multi-Touch ads.
In Gamesight, go to your MNTN tracker.
Click the copy icon next to Click URL.
During creative setup in MNTN, open Tracking Parameters.
Paste the Gamesight Click URL under Redirect URL.
Complete and test the Redirect URL setup.
📝 Note: Redirect URLs are only available for Multi-Touch Creative and can't be added to a TV Ad.
Update the Impression Tracking URL
If you need to replace the Gamesight impression URL connected to MNTN for any reason, complete these steps:
In MNTN, go to My Account > Integrations.
Find Gamesight, then click Manage.
Replace the current impression URL.
Save your changes.
Disconnect Gamesight
Disconnecting Gamesight stops MNTN from sending impression data to the platform. You can also archive or delete the corresponding MNTN tracker from Measurement > Trackers in Gamesight.
In MNTN, go to My Account > Integrations.
Find Gamesight, then click Manage.
Click Disconnect.
Quick Answers
Where can I view attributed performance?
Where can I view attributed performance?
View installs, sessions, purchases, and other attributed performance in Gamesight reporting.
Does Gamesight send conversion data back to MNTN?
Does Gamesight send conversion data back to MNTN?
No. The integration only sends impression and spend data from MNTN to Gamesight. Gamesight attribution results do not appear in the MNTN Reporting dashboard.
Can I track clicks in Gamesight?
Can I track clicks in Gamesight?
Yes, if you use Multi-Touch Creative. Add the Gamesight click URL as a redirect URL during creative setup.
Next Steps
To explore other integrations, visit the link below.