Overview
iSpot is a TV measurement platform that provides real-time performance insights across both linear television and Connected TV (CTV). By deduplicating audiences across both environments, iSpot delivers a unified view of total reach and frequency. This helps you understand true incremental impact, reduce wasted spend, and optimize your TV investment.
If you use iSpot, you can add MNTN as a partner to capture impression-level data from your CTV campaigns alongside your linear activity.
Who it's for
Who it's for
Connecting iSpot with MNTN is designed for advertisers running concurrent linear and CTV campaigns who want a unified view of TV performance.
This integration is a good fit if you:
Want to see total viewership across linear and CTV in one consolidated view.
Need to analyze reach and frequency overlap to identify duplication and true incremental reach.
Are optimizing TV investment allocation using overlap insights to shift spend toward channels that drive incremental audience growth.
Why it matters
Why it matters
Connecting iSpot with MNTN helps you quantify incremental reach across both TV environments, validate audience delivery, and make smarter decisions about where to scale or rebalance your TV spend.
How it works
How it works
MNTN is a partner within iSpot. When you generate an iSpot Impression Tag using MNTN as the partner, iSpot pre-populates the tag with MNTN's dynamic macros. Once you add that tag to your MNTN creative or account, MNTN passes impression and identifier-level data back to iSpot, including:
Campaign and creative details
IP address, device ID, and User Agent
Timestamp and TV network (publisher)
Set It Up
In iSpot
To generate your impression tag:
Select MNTN as your partner.
iSpot generates a tag with MNTN's dynamic macros already included.
📝 Note: Ensure the macro ${publisher} is included in the tag. This returns the name of the TV network your ad served on to iSpot.
In MNTN
Sign in to your MNTN account.
Navigate to your creative setup or account-level tracking settings.
Check out Configure Macro-Enabled Impression Tags for detailed steps to get there.
Paste the DoubleVerify tag URL into the Impression Tracking field.