Overview
Understand how your campaigns perform across CTV, linear, and digital video with Innovid's (formerly TV Squared) cross-channel measurement. MNTN connects to Innovid so impression data from your campaigns automatically flows to Innovid's reach and frequency engine.
Shared data
MNTN sends your impression data to Innovid so you can measure reach, frequency, and overlap across CTV, linear, and digital video in one place.
MNTN | → | Innovid |
Impression data | by Impression Tracking | Reach and frequency engine |
Why it matters
Why it matters
Innovid brings your CTV, linear, and digital video data into one view, so you can:
See total reach and frequency across all your video channels at once.
See how your streaming and traditional TV audiences overlap so you can better evaluate performance across all your TV campaigns.
Use overlap insights to optimize campaigns and channels for incremental reach and impact.
Make smarter decisions about your TV spend across every channel and partner.
This is especially helpful if you run streaming and traditional TV campaigns at the same time, whether directly with networks or through MNTN, and want a single view of performance.
How it works
How it works
MNTN is a certified publisher in Innovid. When enabled, your Innovid impression tracking tag automatically sends your MNTN impression data to the Innovid. Innovid uses this data to build reach, frequency, and audience overlap reports across your entire video mix.
By default, MNTN sends these data points to Innovid:
IP Address
Timestamp
User Agent
Publisher name
Creative Group ID
Campaign ID
Device ID
Additional data points can be collected by request to Innovid.
Set It Up
In Innovid
Work with Innovid to get your Innovid impression tag:
⚠️ Warning: MNTN accepts only the Impression Event Tag. Do not use Video Download or Video Completion (quartile) tags.
Contact Innovid to generate your MNTN-specific impression tag.
Ask for the Video Site-Served (1x1) impression tag from your Innovid tagging sheet (usually row 3).
If you're also running Multi-Touch ads, there is a Click event tag that can be placed as a Redirect URL.
💡 Pro Tip: See Set Up Redirect URLs for instructions.
In MNTN
Add the tag to your MNTN account:
Sign in to your MNTN account.
Navigate to your creative setup or account-level tracking settings.
See Configure Macro-Enabled Impression Tags for detailed steps.Paste the Innovid tag URL into the Impression Tracking field.
Click Save.
Next Steps
To explore other integrations, visit the link below.