Overview
DoubleVerify is a digital media measurement and analytics platform that helps advertisers verify ad delivery, measure viewability, and protect against invalid traffic and fraud.
MNTN and DoubleVerify are not directly integrated. However, you can place DoubleVerify impression tags on your MNTN creatives to send campaign impression data to DoubleVerify. Once set up, DoubleVerify reporting will reflect your MNTN impression delivery, giving you a third-party record you can use to validate delivery and support brand safety reporting.
Who it's for
Who it's for
Advertisers use DoubleVerify to:
Confirm impression delivery against a third-party source
Support brand safety and fraud prevention reporting across channels
Why it matters
Why it matters
Placing DoubleVerify impression tags on your MNTN campaigns gives you an independent record of your ad delivery. You can use this data to validate impression counts and support brand safety, viewability, and fraud prevention workflows inside DoubleVerify.
DoubleVerify provides solutions that include:
Ad Performance: Measures viewability, brand safety, and invalid traffic.
CTV Measurement: Provides advanced tools for Connected TV (CTV) to ensure ad effectiveness.
Fraud Protection: Detects fraud in real-time to safeguard media investments.
Comprehensive Analytics: Delivers granular reporting on ad delivery and audience engagement to maximize ROI.
How it works
How it works
When your MNTN ad serves, MNTN fires the DoubleVerify impression tag. DoubleVerify logs the impression and makes it available in your DoubleVerify reporting for measurement and verifications.
DoubleVerify tracks | DoubleVerify does not track |
Impressions (through impression tags) | Verified Visits, Conversions or Revenue (MNTN does not pass attributed event data to DoubleVerify) |
Set It Up
In DoubleVerify
To get your impression tag, you'll need to generate a 1×1 tracking in the DoubleVerify platform.
Select the IMG Tag or Impression Tag option.
📝 Note: MNTN does not support VAST tags. Make sure you select an IMG (image) Tag or Impression Tag before proceeding.
DoubleVerify generates an impression tag URL you'll use to complete setup in MNTN.
In MNTN
Sign in to your MNTN account.
Navigate to your creative setup or account-level tracking settings. Check out Configure Macro-Enabled Impression Tags for detailed steps.
Paste the DoubleVerify tag URL into the Impression Tracking field.
📝 Note: Your tag may include General Data Protection Regulation (GDPR) or consent macros. Because MNTN operates in the U.S., these macros won't return values. You can leave them in place, they won't affect delivery or tracking.
Quick Answers
Does MNTN support Video Completion Milestone Pixels (video quartile tracking tags)?
Does MNTN support Video Completion Milestone Pixels (video quartile tracking tags)?
No. MNTN only supports 1×1 impression tracking pixels (event = impression). Quartile tags, which fire at video playback milestones like first quartile, midpoint, third quartile, and complete — are not supported.