Overview
Triple Whale is an e-commerce analytics platform built for direct-to-consumer (DTC) brands. It combines data from your store, ad platforms, and other marketing tools into a single dashboard.
MNTN’s Triple Whale integration sends your MNTN impression data to Triple Whale’s set up for Clicks & Deterministic Views attribution model, so MNTN can receive credit when a viewer sees your ad and later buys.
Why it matters
Why it matters
You can use this integration to:
See MNTN credited in Triple Whale's attribution reporting.
Measure CTV’s contribution through deterministic view-through attribution, rather than relying on post-purchase surveys, vanity URLs, or discount codes.
Compare channel performance using one attribution model to inform budget decisions.
How it works
How it works
Setup has two parts:
Connect Triple Whale in MNTN. This starts the export of your MNTN impression data to Triple Whale.
Connect MNTN in Triple Whale. You enter your MNTN Reporting API key to bring your spend and campaign details into Triple Whale.
Triple Whale uses the impression data to attribute purchases to MNTN within its Clicks & Deterministic Views model. Order IDs passed through your MNTN purchase events must match the order IDs Triple Whale receives from your store.
Once connected, you can review MNTN performance alongside your other channels in Triple Whale.
How data moves
MNTN sends impression data directly to Triple Whale every hour. Triple Whale also uses your MNTN Reporting API key to retrieve MNTN spend and campaign details.
This is a one-way connection. Data does not sync back to MNTN. Triple Whale applies its own attribution model, and its results do not change MNTN reporting.
What syncs | Direction | Available in |
MNTN impression data | MNTN → Triple Whale by direct integration | Triple Whale's Clicks & Deterministic Views attribution |
MNTN spend & campaign details | MNTN Reporting API → Triple Whale | Triple Whale reporting dashboard |
Before You Begin
To connect Triple Whale to MNTN, you'll need:
An active MNTN account.
Admin access to an active Triple Whale account.
Your MNTN Reporting API Key.
The:
MNTN tracking pixel installed site-wide
MNTN conversion pixel on your order confirmation page, passing the Order ID.
⚠️ Warning: Order IDs in your MNTN purchase events need to match the order IDs Triple Whale receives from your store.
Set It Up
Both connections below are needed. The MNTN connection sends impressions to Triple Whale for attribution. The Reporting API connection in Triple Whale brings in spend and campaign names, so your dashboard shows real numbers and names instead of IDs only. Connect in MNTN first, then finish setup in Triple Whale.
In MNTN:
Connect to Triple Whale.
Sign in to MNTN.
From the account dropdown in the top right, click Integrations.
Find Triple Whale, then click Connect.
An overview of the integration appears.
Continue through the overview, then click Connect to confirm.
A success notification appears and the Triple Whale card status shows connected.
Copy your MNTN Reporting API Key.
In Triple Whale:
For the latest connection guidance, see the Triple Whale MNTN Integration article.
In Triple Whale, go to Data > Integrations.
Find MNTN, then click Connect.
Paste your MNTN Reporting API Key into the text field.
Turn on the toggle to activate the flow of data from MNTN to Triple Whale.
Confirm your connection
In Triple Whale, confirm that the MNTN integration shows as Active. This status confirms your Reporting API connection for spend and campaign details.
To confirm impression data, wait 48 hours after connecting. Then open Triple Whale reporting, select the Clicks & Deterministic Views attribution model, and check the previous day’s data for MNTN.
Disconnect Triple Whale
Disconnecting Triple Whale in MNTN stops MNTN from sending new impression data to Triple Whale.
In MNTN, open the account dropdown in the top right and select Integrations.
Find Triple Whale, then click Disconnect.
Your Reporting API connection in Triple Whale stays active until you disconnect it there. For instructions, see Triple Whale’s integration troubleshooting article.
Quick Answers
Does Triple Whale include MNTN in its attribution model?
Does Triple Whale include MNTN in its attribution model?
Yes. With this integration, MNTN impressions feed Triple Whale’s Clicks & Deterministic Views attribution model. Triple Whale determines how much credit MNTN and your other channels receive.
Credit in this model is fractional and weighted by recency, so results will differ from MNTN reporting. For details, see Triple Whales Clicks & Deterministic Views article.
How soon will I see MNTN data in Triple Whale?
How soon will I see MNTN data in Triple Whale?
MNTN exports impression data hourly, and Triple Whale processes view data daily, so expect data the next day. When you first enable the Clicks & Deterministic Views model, data can take up to 48 hours to appear.
Will my past data be included?
Will my past data be included?
No. MNTN sends data from the time you connect and does not backfill earlier data.
Next Steps
Once your connection is set up, click below to learn where to find your results, how Triple Whale assigns credit to MNTN, and why results may differ from MNTN reporting.