Overview
Triple Whale is an ecommerce analytics platform built for direct-to-consumer (DTC) brands. It pulls data from multiple sources including your Shopify store, ad platforms like Meta and Google, email tools, and more. Triple Whale combines everything into a single dashboard.
If you use Triple Whale, you can send your MNTN reporting data directly into your Triple Whale dashboards using MNTN’s API. Triple Whale offers a branded dashboard where you can view your CTV campaign data.
Who it's for
Who it's for
This integration is for direct-to-consumer (DTC) brands who use Triple Whale to track ecommerce performance, attribution, customer behavior, and profitability.
Why it matters
Why it matters
Connecting MNTN to Triple Whale lets you view CTV ad metrics directly in your Triple Whale dashboard alongside your other marketing channels. You can consolidate MNTN performance data with your broader marketing insights to inform campaign decisions.
How it works
How it works
Triple Whale pulls your MNTN reporting data via MNTN's API and displays it in a branded MNTN dashboard.
A few things to know:
Reporting only: The integration sends MNTN-attributed reporting data into Triple Whale for viewing. This data will not be deduped across other channels in Triple Whale. It does not feed MNTN data into Triple Whale's multi-touch attribution or AI models.
No cross-device attribution: Triple Whale cannot link TV ad impressions to actions on other devices, which limits their ability to measure CTV performance.
Alternative attribution methods: Triple Whale instead measures TV impact using post-purchase surveys, vanity URL visits, and discount code usage. These methods are not deterministic and cannot definitively connect all ad exposure to conversions.
Set It Up
Triple Whale owns this integration. You'll complete most steps in their platform using your MNTN API key.
Open Triple Whale’s setup guide.
Sign in MNTN.
In the upper-right, click My Account > API.
Copy your API key and paste it into the Triple Whale setup flow.
Quick Answers
Does Triple Whale support impressions tags?
Does Triple Whale support impressions tags?
No. Triple Whale doesn't support impression tags for MNTN. Instead, the integration uses MNTN's API to send direct reporting data to a viewable dashboard in Triple Whale — not exposure data for multi-touch attribution.
Can I measure CTV attribution in Triple Whale?
Can I measure CTV attribution in Triple Whale?
No. Triple Whale cannot perform cross-device attribution, so it cannot definitively link TV ad exposure to site visits and conversions. Their TV attribution relies on post-purchase surveys, vanity URL visits, and discount codes, none which are deterministic.