Advertisers face more blind spots than ever, from anonymized traffic to privacy tools like Apple's iCloud Private Relay, which mask user data and limit attribution. Comprehensive Metrics fill those gaps by combining verified results with statistical modeling to estimate impressions, visits, conversions, and order value.

This delivers a more complete picture of performance that stays accurate, actionable, and aligned with industry standards used by platforms like Meta and Google.

Comprehensive Reporting may appear in metrics such as Visits, Conversions, and Revenue. You’ll see it noted in reporting tooltips wherever modeled outcomes are included.