Comprehensive reporting supplements verified visit attribution when user-level data is unavailable. When traffic is partially masked by privacy protections, MNTN applies industry-standard statistical models that analyze aggregated data, historical performance patterns, and before-and-after comparisons. These models estimate the impact of impressions, visits, conversions, and revenue that can't be directly attributed.

Results are intentionally conservative and capped by design, so reported metrics reflect incremental adjustments rather than dramatic changes. The goal is to improve directional accuracy without identifying individual users.

You should use comprehensive reporting if you advertise in environments where privacy restrictions limit direct measurement.

This is especially helpful for advertisers who work with privacy-forward audiences or encounter traffic affected by tools like browser privacy settings, Apple iCloud Private Relay, or other forms of anonymized traffic. In these cases, traditional reporting may undercount impressions, visits, or conversions.

Comprehensive Reporting may appear in metrics such as Visits, Conversions, and Revenue. You’ll see it noted in reporting tooltips wherever modeled outcomes are included, as well as on your activity timeline.

At this time, modeled and verified visit results are combined within reporting. You’ll see indicators in tooltips wherever Comprehensive Reporting is applied, but metrics are not broken out into separate modeled and verified visit views.