Overview

MNTN ads aren’t clickable — but that doesn’t mean you’re flying blind.

Connect CallRail to track when someone watches your ad, then follows up with a call or text. We’ll pull that data straight into your MNTN reporting, so you can see which households reached out and tie real-world leads back to your Performance TV campaigns.

Shared data

Track phone calls and texts as conversions by connecting CallRail to MNTN. When someone sees your MNTN ad and contacts your business via phone or text, CallRail logs the event and sends it to MNTN, where it's automatically attributed and displayed in your conversion reporting.

MNTN	←	CallRail
Reporting	by Direct Integration	Call & Text Event Data

📝 Note: This is a one-way integration. CallRail sends data to MNTN — we don’t send anything back.

Why it matters

Clear Attribution: See which calls and texts happened after someone saw your ad.
Time-Saving Reports: View online and offline performance in one place.
Smarter Optimization: Use actual lead data to guide creative and messaging.
No Extra Setup: CallRail handles the tracking — MNTN just pulls it in.

How it works

Someone watches your MNTN ad.
They call or text your business.
CallRail logs the event and passes that information to MNTN.
MNTN checks: Did this household see your ad within the conversion window?
If yes, we attribute the event and display it in reporting as a conversion.

Set It Up

Setup varies slightly depending on your account type.

For individual advertisers:

Go to Integrations.
1. Sign in to your MNTN account.
2. From the account dropdown in the top right, select My Account.
3. Under My Account in the left navigation pane, click Integrations.
  
  ⚠️ Warning: DON'T go to Portfolio Integrations under My Admin. Stay in Integrations under My Account.
Connect CallRail.
Under Integrations, find CallRail and click Connect.
Enter your CallRail API Key and account number.
1. From the Connect to CallRail modal, you’ll be prompted to enter your CallRail API Key and account number (no dashes).
  
  💡 Pro Tip: Click here to learn how to find your CallRail account number.
  Click here to learn how to create your CallRail V3 API Key.
2. Click Connect.
  
  📝 Note: Call and text events will be automatically selected. MNTN will only track the event types you are actively tracking in your CallRail account.
Events will occur from the moment you connect.
Historical CallRail data predating your connection won't appear.

📝 Note: Call and text event data from CallRail will populate in the MNTN reporting dashboard as a new conversion event filter once a MNTN-attributed call or text occurs.

For agencies managing multiple MNTN accounts from a single CallRail account:

Sign in to your MNTN account.
From the account dropdown in the top right, select My Account.
Under My Admin in the left navigation pane, click Portfolio Integrations.
Search for the portfolio you want to set CallRail up for.
Click Connect.
This allows you to connect CallRail for your entire portfolio of accounts.
Enter your CallRail API Key.
Click here to learn how to create your CallRail V3 API Key.
Click Connect.
Click all of the MNTN Accounts you'd like to connect to CallRail.
Click Continue.
On the next page, select the CallRail account you'd like to associate with each MNTN Account from the dropdown.
Click Save Connection.

View Results in Reporting

Once connected, you’ll start seeing events when they match your campaign’s attribution settings. Here are some important notes to consider:

Filter by Conversion Source or Type in your MNTN reports:

💡 Pro Tip: These filters are dynamic. If no data exists in the selected range, they won’t appear.
- Conversion Source: Filter by "CallRail"
- Conversion Type: Filter by "Call" or "Text"
Adjust your Conversion Window.
MNTN attributes call and text events from CallRail based on your selected conversion window. If you'd like to capture conversions over a longer period, you can extend this window up to 90 days. This update will apply to all conversion events tracked in MNTN.

💡 Pro Tip: To adjust your conversion window, go to My Account > Attribution > Conversion Window.
Review across all dimensions.
CallRail conversion data can be analyzed across all standard MNTN dimensions, including Creative, Geography, TV Network, and more.
View Conversion Details by Order ID.
The Conversion Details report will show both site and CallRail conversions. CallRail conversions are matched to your MNTN campaign using the Order ID derived from CallRail’s Recording URL. You can locate this URL in your CallRail reporting platform.

💡Pro Tip: CallRail conversions always start with CAL.
Align time zones.
Align MNTN and CallRail time zone settings for reporting accuracy.

💡 Pro Tip: To adjust your MNTN time zone, navigate to My Account > General > Time Zone.

Disconnect It

Sign in to your MNTN account.
From the account dropdown in the top right, select My Account.
Under My Account in the left navigation pane, click Integrations.
Next to CallRail, click Manage.
Click Disconnect.

Fix It

If you see an Invalid API Key error when connecting CallRail, follow the steps below.

For individual advertisers:

Disconnect CallRail.
Reconnect CallRail, making sure to create and paste new API V3 key from CallRail.

For agencies managing multiple MNTN accounts:

Disconnect CallRail.
Reconnect CallRail, making sure to create and paste new API V3 key from CallRail.
Follow the steps for For agencies managing multiple MNTN accounts from a single CallRail account.

Quick Answers

Can multiple CallRail accounts be connected to a single MNTN Advertiser account?

Yes. Follow the portfolio level advertiser steps.

Can an advertiser connect a single CallRail account to multiple Advertiser Accounts?

Yes. Follow the individual advertiser steps, inputting the same CallRail API key to each of your MNTN advertiser accounts.

Can I see MNTN results in CallRail?

It depends on the phone number used in your ads. For:

Generic phone numbers: you won’t see MNTN results in the CallRail dashboard.
Unique CallRail numbers specific to MNTN: you may see some MNTN data in CallRail.

⚠️ Warning: CallRail will only attribute a call to MNTN if the user dials the exact unique MNTN number shown in your ad. Many users may see your ad, then search your brand online and call a different number they find. CallRail will credit the last channel source in that case.

This integration does not modify your CallRail reporting or data. Setting up a MNTN-specific tracking number must be done directly within CallRail.

Why don’t my numbers match across platforms?

This is expected behavior. The integration is one-way, sending call and text event data from CallRail to MNTN only. CallRail does not report on MNTN as a source unless the user dials a unique MNTN phone number from CallRail that is shown directly in the ad.

MNTN, on the other hand, uses raw CallRail event data and matches it to audiences exposed to your TV ads. This gives you a more complete view of how your media influenced the call, even if the user didn’t dial the ad’s number.

Will this affect my current CallRail setup?

Not at all. This integration runs alongside your existing CallRail configuration and does not overwrite or alter your current settings.

How does MNTN attribute a call or text to a MNTN campaign?

If a call or text event is linked to a user whose IP address was served a MNTN ad, watched it in full, and took action (called or texted) within your account’s designated conversion window, it will be attributed as a MNTN conversion.

Next Steps

Explore MNTN’s performance reports to analyze campaign results, audience reach, and conversion data across multiple metrics and views.