đ§Ș This feature is in beta: Starting June 23, 2026, new customers who create a Traffic & Sales or Leads campaign can use Media Plan. Media Plan is actively being developed, so the experience, available functionality, and workflows may change frequently during the beta period.
Overview
The MNTN Media Plan helps you launch smarter CTV campaigns using forecasting models, machine learning, and historical performance data to recommend an optimized mix of networks based on your budget, vertical, goals, and available inventory.
When you open the Media Plan step in campaign creation, you can choose to have MNTN apply a recommended network mix to your campaign. Each Media Plan is unique to the advertiser and designed to help your campaign start with a strong network mix before spend begins.
After launch, MNTN Automation evaluates your Media Plan overnight. MNTN may update network selection or budget allocation to help improve campaign performance.
Why it matters
Why it matters
Smarter Planning: Start with a network mix built from advertiser-specific signals, forecasting models, and historical performance data.
Confidence at Launch: Media Plan surfaces recommendations before spend begins, so your campaign starts with a data-informed network mix from day one.
Stronger Results: Overnight optimization helps keep your plan aligned with performance as your campaign runs.
Greater Transparency: See what changed after overnight optimization, including allocation increases or decreases, added or removed networks, and update history.
Before you Begin
Create an audience and set a budget before you build your Media Plan. You canât continue to the Media Plan step until both are complete.
Use Media Plan
Create a new campaign.
Media Plan is available for eligible campaigns, including TV-only Prospecting campaigns using a Traffic & Sales or Leads objective for new advertisers.Open the Media Plan step.
Toggle Generate a Media Plan on.
A recommended mix of networks designed to optimize performance is automatically applied to your campaign.
Review the included networks before continuing.
Review your campaign's Deliverability Confidence.
Watch the widget in the top-right corner of your screen for real-time feedback on your campaign setup.
Understand Flex
Your Media Plan includesFlex, which gives MNTN room to serve outside the networks listed in your plan. Flex is typically 5â15% of your budget and helps MNTN access additional inventory that may support campaign performance.
View Plan Updates
After your campaign launches, MNTN Automation can evaluate your Media Plan overnight. When media plan is turned ON, your plan shows the updates made by automation for each network.
To view a history of Media Plan changes:
From the Media Plan step, click See Details.
Review the historical changes made to your Media Plan.
The update history shows changes made to your Media Plan over time, including updates made by MNTN Automation.
Next Steps
Move on to the Creative step.