🚩 This feature is in beta: Media Plan is currently available to select beta customers. Starting June 23, 2026, eligible new advertisers who create a Traffic & Sales or Leads campaign can use Media Plan with automated overnight updates after launch.

You can't remove a Media Plan entirely from a campaign. To opt out of the Media Plan experience, contact MNTN Support to be removed from the beta.

Overview

The MNTN Media Plan helps you launch smarter CTV campaigns using forecasting models and historical performance data to recommend an optimized mix of networks based on your budget, vertical, and goals.

When you open the Media Plan step in campaign creation, MNTN automatically applies a recommended network mix to your campaign. This allows you to move forward without needing to make manual changes.

After launch, MNTN Automation can evaluate your Media Plan overnight. When automation is turned on, MNTN may update network selection or budget allocation to help improve campaign performance.

You can keep your plan automated, or manage it manually to control network selections, budget allocations, and which networks are eligible for overnight automation.

Why it matters

Smarter Planning: Start with a high-performing plan built from contextual and performance data.
Confidence at Launch: The recommended setup reduces guesswork and helps ensure your budget is allocated effectively from day one.
Stronger Results: Overnight optimization helps keep your plan aligned with performance as your campaign runs.
More Control: Switch between automated and manual modes, adjust network selections, and choose which networks are eligible for overnight automation.
Greater Transparency: See what changed after overnight optimization, including allocation increases or decreases, added or removed networks, and update history.

Review Your Custom Plan

Create a new campaign.
Media Plan is available for eligible campaigns, including select TV-only Prospecting campaigns and eligible campaigns using a Traffic & Sales or Leads objective for new advertisers.
Open the Media Plan step.
When you open the Media Plan step, a recommended mix of networks is automatically applied to your campaign.

Click View full network mix to review the included networks before continuing.

💡 Pro Tip: The recommended Media Plan is designed to optimize performance. Manual edits may reduce efficiency unless you have a specific reason to adjust.
Review your campaign's Deliverability Confidence.
Watch the widget in the top-right corner of your screen for real-time feedback on your campaign setup.

Manage Your Plan Manually

If you manually edit your Media Plan, MNTN respects your selections while still optimizing within your chosen framework.

💡 Pro Tip: Most advertisers achieve the best results by keeping the recommended plan unchanged.

From the Media Plan step, in the bottom-right, click Manage this plan manually.
The confirmation modal appears.
Click Switch to manual.
You can switch back to an auto-managed plan at any time.

Adjust Networks

In the upper-right corner, click + Add Networks.
Search, add, and remove networks to fit your goals.
Make sure your media plan includes at least two active networks before moving on.

💡 Pro Tip: You can toggle Selected only and AI Recommended filters.
In the bottom-right corner, click Add Networks.

Adjust Allocations

In the Allocations field next to each network, enter the percentage of your campaign budget you’d like to assign.

⚠️ Warning: Your allocations must add up to 100% before you can move forward.
In the bottom-right, click Save Media Plan.

Turn Automation On or Off by Network

In manual mode, use the Automation toggle to choose which networks are eligible for overnight optimization.

If automation is turned:

ON for a network, MNTN Automation may update that network overnight.
OFF for a network, MNTN keeps your manual selection and allocation for that network.

⚠️ Note: You can manage your Media Plan manually, but you can’t remove the Media Plan step from an eligible campaign.

Update Your Plan Mid-Flight

You can make changes to your Media Plan while your campaign is running. This gives you flexibility to adjust your strategy based on performance or evolving goals.

What you can update

Add or remove networks while the campaign is live
Switch from an auto-managed plan to a manual plan
Switch from a manual plan back to an auto-managed plan
Adjust budget allocations across networks (manual mode only)
Enable or disable MNTN Automation by network in manual mode
Update Audience Targeting and Advanced Settings after launch
Regenerate the Media Plan after budget edits

How it works

Changes take effect after you save your updated Media Plan
Deliverability and pacing may shift based on your changes

View Plan Updates

After your campaign launches, MNTN Automation can evaluate your Media Plan overnight. When automation is turned ON, your plan shows the updates made by automation for each network.

To view a history of Media Plan changes:

From the Media Plan step, click See Details.
Review the historical changes made to your Media Plan.
The update history shows changes made to your Media Plan over time, including updates made by MNTN Automation.