Overview
Measured is an always-on measurement system that helps marketers determine the incremental impact of their advertising across channels. Its triangulated measurement system combines continuous measurement, in-platform lift testing, and agile marketing mix modeling (MMM).
You can learn about the integration from Measured here.
Why it matters
Why it matters
MNTN provides channel-level campaign performance data, while Measured evaluates that data alongside your other marketing channels. This gives you a broader view of how your MNTN investment contributes to overall growth.
With Measured, you can:
Understand the incremental impact of your MNTN campaigns
Compare MNTN with other channels using a consistent methodology
Identify where spend is most efficient and where diminishing returns may begin
Make more informed budget allocation and campaign planning decisions
This is especially valuable when you manage multiple paid channels and need to understand performance beyond platform-reported metrics.
How it works
How it works
Measured connects to MNTN through an API and automatically collects performance data from the MNTN ad accounts you authorize. Measured analyzes this data alongside performance data from your other marketing channels.
Measured’s triangulated measurement system combines:
Continuous measurement
In-platform lift test design and activation
Agile marketing mix modeling (MMM)
Together, these methods help determine the incremental impact of your MNTN campaigns and show how MNTN contributes to conversions, business outcomes, and overall growth across your media mix.
Before You Begin
Before connecting the integration:
Confirm that you have Admin-level access to the Measured account you want to connect.
Get your MNTN Reporting API Key to connect MNTN in Measured.
See Access Your API Key to learn how.
Keep your media mix and spend levels across other channels steady. Overlapping tests or significant spending changes can make your results inconclusive.
💡 Pro Tip: A stable marketing environment creates a clearer baseline for measuring lift. If you are unsure whether your timing is appropriate, consult your Measured team before beginning setup.
Set It Up
Setting up the Measured integration requires configuration in both Measured and MNTN.
In Measured:
Sign in to Measured.
In the top-right of the platform, click the Wrench icon.
Select Admin Settings from the menu.
From the Integrations tab, under Marketing Data, click + Add an integration.
Select MNTN.
The Connect MNTN modal appears.
Click Connect and select the MNTN account(s) you want to include.
Enter your MNTN API Key.
Click Connect.
In MNTN:
Sign in to MNTN.
Add Measured as a new user.
Complete the New User fields as follows:
First Name: Measured
Last Name: Access
Email Address: <ClientName>@measured.com.
Default Role: Reporting Only
Create and launch your MNTN campaigns.
💡 Pro Tip: Review Structure Campaigns for MMM and Incrementality before setting up your MNTN campaigns. Consistent campaign structure helps Measured evaluate performance across your media mix.
Review Your Results
After your test is complete, work with your MNTN team to review the results and determine how they should inform your broader media strategy.
Measured combines MNTN campaign data with performance inputs from across your media mix.
Use the findings to:
Understand the incremental return of your MNTN investment
Evaluate MNTN’s contribution within your broader media mix
Identify where spend is most efficient and where diminishing returns may begin
Refine budget allocation across channels
Improve future campaign planning with MMM
Determine how to scale CTV or adjust spending over time
Next Steps
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