Overview
Prescient AI is a marketing mix modeling platform that helps brands measure the true impact of their marketing, including halo effects across channels and throughout the funnel that other tools miss. It also forecasts how budget changes may affect future performance.
By modeling marketing spend alongside revenue, seasonality, and saturation, Prescient delivers continuous, campaign-level recommendations that help teams optimize budget allocation, maximize return on ad spend (ROAS), and grow revenue with confidence.
Shared data
MNTN | → | Prescient AI |
Spend, Impression, & Performance Data | by API | Prescient AI Reporting |
Why it matters
Why it matters
Sending your MNTN data to Prescient AI allows you to include MNTN in your broader measurement strategy. Rather than evaluating MNTN in isolation, you can use Prescient AI’s marketing mix modeling (MMM) analysis to understand MNTN’s role within your full media mix and guide budget allocation decisions across channels.
Who it's for
Who it's for
Prescient AI may be a good fit if you want to:
Optimize your marketing budget across media channels and at the campaign level within each platform.
Evaluate marketing performance through a broader, more holistic lens than channel-level reporting alone provides.
Measure the Halo Impact of your media across sales channels, including direct-to-consumer (DTC), Amazon, TikTok Shop, and retail.
Understand how upper-funnel MNTN campaigns contribute to conversion campaigns, such as branded search and retargeting.
How it works
How it works
Prescient AI connects to MNTN and ingests campaign-level spend, impression, and performance data. It incorporates this CTV data into your marketing mix model alongside data from paid social, search, direct mail, and other channels, enabling the model to quantify MNTN’s incremental contribution to revenue and customer acquisition.
The model updates daily, giving you a continuously refreshed view of how your Performance TV investment drives results across CTV and your broader marketing funnel.
Before You Begin
You’ll need:
An active Prescient AI account
Your MNTN API key
Set It Up
Go to Prescient AI's Connector Setup Guide and follow the instructions provided for MNTN.
When prompted, enter your MNTN API key.
Prepare Campaigns for Prescient AI
For a complete list of MNTN campaign recommendations, see Structure Campaigns for MMM and Incrementality.
Prescient AI also provides the following recommendations:
Minimum: Spend at least $50 per day, per campaign, and run the campaign continuously. Prescient AI can provide a directional read after at least two weeks and a more precise result after one month.
Recommended: Spend at least $100 per day, per campaign, allocate at least 1% of your paid media budget to the channel, and run the campaign continuously for 90 days.
Spend variation: Vary campaign spend during the measurement period so Prescient AI can gather more robust data and better understand the impact of different spend levels.
Review MNTN Performance in Prescient AI
For the most comprehensive guidance on Prescient AI’s reports and metrics, see their Help Center.
You can use Prescient AI’s Performance Dashboard to compare MNTN against your other channels in one view. The dashboard combines two metric types in a single table:
In-platform metrics reported by each platform.
MMM-derived metrics, like return on ad spend (ROAS), customer acquisition cost (CAC), and revenue.
Together, these metrics let you compare platform-reported performance with the incremental results attributed by Prescient AI’s model.
Review MNTN's campaign performance
Select MNTN from the Performance Dashboard to view performance for individual MNTN campaigns.
Open a campaign and select the Forecast tab to understand how increasing MNTN spend could affect results. Prescient AI compares your current spend with a higher-spend scenario and displays the projected revenue, ROAS, and confidence for each.
Use the forecast to determine whether Prescient AI’s results indicate room to increase spend or whether performance may level off before you add more budget.
Review MNTN's halo effect
Use the Base vs Halo Effect Rollup chart to understand the Halo Effect MNTN is having on other channels.
Next Steps
Ready to connect your account? Click the link below to get started.