Overview
MNTN's attribution settings allow you to accurately measure the performance of your Connected TV (CTV) campaigns. By understanding how attribution works within the platform, you can gain insights into customer journeys, optimize your campaign strategies, and make data-driven decisions.
MNTN has attribution windows that you can customize to maximize your control of event attribution within your account. Learn how below.
Conversion window:
The MNTN conversion window is the time a customer has to complete a conversion after an attribution event is recorded in the platform. Once an event is confirmed and registered, a fixed 30-day conversion window opens.
This window is static across your account and does not vary by campaign objective.
A 30-day window is the most widely used standard in digital marketing, providing a large enough dataset to make statistically significant decisions.
Any conversion that occurs on a household device — and within the 30-day window — is counted in MNTN reporting.
Adjust Your Attribution Windows
Navigate to My Account > Attribution or follow our Attribution Settings Link.
View your attribution windows, estimate the impact of adjusting your attribution windows, and make any desired changes.
You can adjust the Attribution Windows for your Retargeting Verified Visit Window, Prospecting Verified Visit Window, and Conversion Attribution Window.
You can use the slider tool or the manual entry to enter the days, hours, and minutes you'd like to assign to your Windows.
If you'd like to undo any adjustments you have made to the Verified Visit windows, select the "Revert" option. This will revert to your last saved setting.
Click Save Changes.
⚠️ Warning: Adjusting your Attribution Windows will only impact performance data moving forward, and these adjustments will not impact your data retroactively.
Estimate Adjustment Impacts
You can estimate the impact of adjusting your Verified Visit and Conversion Windows and see the impact that adjusting your windows has on your Retargeting and Prospecting campaigns separately.
💡 Tip: The estimated metrics will be based on your prior 30 days of data, so we recommend that your respective Retargeting or Prospecting campaigns have been live for a minimum of 30 days for the most accurate forecast.
Estimated Visits: This field will forecast the volume of Verified Visits for a given campaign strategy based on the selected Verified Visit window. The Estimated Visits are calculated by looking at your prior 30 days of campaign data and determining the volume of Verified Visits that occurred within the selected window of time.
Estimated Conversions: This field will forecast the estimated volume of Conversions for a given campaign strategy based on the selected Verified Visit and/or Conversion window. The Estimated Conversions are calculated by multiplying your Estimated Visits by your Average Conversion Rate and determining the volume of Conversions that occurred within the selected window of time over the past 30 days.