Track the latest product releases, fixes, and enhancements — all built to help you perform smarter, faster, and better on MNTN.

Date of Release: 7/23/2026

Update: The Cohort Report is now available, helping customers understand how site visits develop after CTV impressions are served. The report organizes visits by impression date, so customers can see how visits accumulate across the attribution window instead of reviewing performance only by the date the visit occurred.

Customers can use Cohort Analysis to review post-impression visit patterns, the Activity Timeline to compare performance before and after campaign or account activities, and the Heat Chart to see how visits are distributed by impression date and elapsed day. Campaign-specific activities filter the report to the associated campaign, while account-level activities keep the full impression dataset in view.

Why it matters: This update gives customers a clearer way to understand post-impression performance and evaluate how visits develop over time. By connecting visits back to the date the originating impressions were served, Cohort helps customers distinguish immediate visit activity from longer-tail response, compare patterns around recorded campaign changes, and better understand how much time to allow before evaluating performance.

Date of Release: 7/20/2026

Update: MNTN Media Plan is now generally available, helping customers launch CTV campaigns with a recommended network mix built for their budget, vertical, and goals. When customers open the Media Plan step during campaign creation, MNTN automatically applies a recommended mix of networks so they can move forward without making manual changes. After launch, MNTN Automation can evaluate the plan overnight and, when automation is turned on, update network selections or budget allocations to help improve campaign performance.

Why it matters: This update gives customers a smarter, more transparent way to plan and optimize CTV network delivery. Customers can start with a recommended plan before spend begins, keep AI Optimization on for overnight updates, or manage the plan manually when they want more control. With visibility into plan changes, network-level automation controls, and automatic regeneration after budget edits, Media Plan helps customers stay aligned with performance goals while reducing manual planning work.

Date of Release: 7/20/2026

Update: MNTN’s Prescient AI integration is now available, allowing customers to incorporate campaign-level MNTN spend, impression, and performance data into Prescient AI’s marketing mix model. Customers can compare MNTN with other media channels, review campaign-level performance, evaluate Halo Effects across channels, and forecast how changes in MNTN spend could affect results.

Why it matters: This integration helps customers evaluate MNTN as part of their broader media mix instead of relying on channel-level reporting alone. Prescient AI’s daily model updates give customers a continuously refreshed view of MNTN’s role across the marketing funnel, helping them make more informed budget allocation decisions across channels.

Date of Release: 7/16/2026

Update: MNTN’s integration with WorkMagic is now available, allowing customers to send MNTN campaign spend and Media Market data to WorkMagic through the Reporting API. Customers can use this data to run geo-based lift tests, measure incremental outcomes across DTC, Amazon, TikTok Shop, and retail channels, and compare MNTN performance with their social, search, and display investments.

Why it matters: This partnership helps customers understand the impact MNTN campaigns generate beyond their baseline performance. WorkMagic lift test results can also be used to calibrate marketing mix modeling and attribution models, helping customers validate performance and make more informed decisions about whether to scale, maintain, or shift their MNTN investment.

Date of Release: 7/14/2026

Update: Performance Metrics is now available as a consolidated reporting experience for analyzing campaign performance across multiple reporting dimensions. Customers can use View By to switch between reporting views, including Campaign, Creative, Audience/Keyword Segment, Marketing Strategy, Channel, TV Network, Publisher, and Ad Size.

Why it matters: This update gives customers a more consistent way to analyze campaign performance without moving between separate reporting views. By keeping metrics, charts, and tables organized in a predictable structure, Performance Metrics helps customers compare results, identify trends, and review performance across campaigns, creatives, audiences, networks, publishers, and other reporting dimensions.

Date of Release: 7/9/2026

Update: MNTN’s Tealium integration is now generally available, enabling advertisers to automatically sync Tealium audience segments into MNTN for CRM targeting and exclusions. Customers can connect Tealium to MNTN using the MNTN Audience API connector, then export configured audience lists from Tealium into MNTN without relying on manual CSV uploads. Once exported, lists begin populating in MNTN immediately and may take up to 24 hours to fully sync for audience use.

Why it matters: For advertisers managing customer data in Tealium, this integration creates a more automated and scalable path for activating Tealium audiences in Performance TV campaigns. Teams can use Tealium audiences to target known lists, exclude existing customers from Prospecting campaigns, and reduce manual list management across systems. This helps improve operational efficiency, reduce upload friction, and keep audience activation workflows more consistent across Tealium and MNTN.

Date of Release: 7/8/2026

Update: MNTN’s Upwave integration is now generally available, giving eligible advertisers direct access to create and manage Upwave Brand Lift Studies alongside their MNTN campaigns. Customers can connect their Upwave study to one or more MNTN campaigns, configure brand lift objectives in Upwave, review survey drafts, and access results through their Upwave account. Brand lift studies measure top-of-funnel metrics such as brand awareness, ad recall, and brand favorability by comparing responses from households exposed to MNTN ads against a control group.

Why it matters: Brand lift studies help advertisers understand how Performance TV campaigns influence brand perception, not just direct response outcomes. By integrating Upwave with MNTN, advertisers can validate campaign impact across key brand metrics while managing campaign connections and measurement alongside their existing Performance TV workflows.