The Performance Metrics report helps you analyze campaign performance across multiple reporting dimensions within a consistent reporting experience.

Use View By to switch between reporting views, including Campaign, Creative, Audience/Keyword Segment, Marketing Strategy, Channel, TV Network, Publisher, and Ad Size. You can then use Pivot By to group the selected View By data under another dimension.

The report layout remains consistent across views, including top metrics, charts, and tables, helping you compare performance and identify trends without adjusting to different report structures. Performance Metrics also includes built-in reporting context, including budget change indicators and reporting update guidance, to help you interpret results with confidence.

Performance Metrics uses a consistent reporting structure across supported views and pivots so you can analyze performance using a predictable reporting workflow.

Each report includes top metrics, charts, and tables that work together to help you review, compare, and analyze campaign performance.

The report hierarchy, chart structure, and metric ordering remain consistent across reporting views to support easier comparison and interpretation.

Top metrics provide a high-level summary of campaign performance for the selected reporting configuration and date range.

Metrics update dynamically based on the selected View By, Pivot By configuration, filters, date range, and comparison settings.

Performance Metrics also includes built-in reporting context, including budget change indicators and reporting update guidance, to help you interpret results with confidence.

Charts visualize reporting trends over time based on the selected reporting configuration, filters, date range, and available Pivot By or Compare settings.

Charts default to Total Spend, but you can select another available metric to update the visualization.

Performance Metrics also supports interval adjustments within charts, allowing you to change how reporting periods are grouped.

The table provides detailed reporting breakdowns tied to the selected reporting configuration.

Depending on your selected view and reporting configuration, tables may display:

Use View By to select the reporting dimension you want to analyze. When you use View By without a pivot, top metrics show aggregate performance for the selected account and date range. Charts and tables then break performance out by the selected reporting dimension.

Available views include:

Use Pivot By to group the selected View By data under another dimension. When a pivot is applied, the pivot becomes the top-level grouping, and the selected View By dimension appears beneath it.

Use Compare to evaluate performance across two reporting periods.

Compare is available when using View By without a Pivot By selection. If you apply a Pivot By selection, the Compare option is not available.

Available comparison options include:

When Compare is applied, Performance Metrics labels the selected date range as Period A and the comparison range as Period B.

If you compare date ranges with different lengths, Performance Metrics aligns the comparison by the start date of each selected range.

📘 Example: If Period A is May 1–31 and Period B is April 1–28, the comparison starts with May 1 aligned to April 1.

Comparison data appears across the report:

Use filters, date ranges, views, and pivots together to refine the reporting data displayed in the report.

Performance Metrics supports the same filtering and date range capabilities available throughout Reporting.

When you configure a reporting view that fits your workflow, you can:

Duplicated report components:

The Performance Metrics report replaces several individual reports previously available under Reporting in the left navigation pane: