Overview
HubSpot attribution lets MNTN send ad exposure data back to HubSpot for contacts on your lists. When attribution is enabled for a synced list, MNTN matches those existing HubSpot contacts to MNTN ad impressions and sends impression details back to HubSpot as a note on the contact record’s activity timeline.
Use this article to enable HubSpot attribution for a list that is already synced to MNTN.
How data moves
After enabling attribution for a list, MNTN sends ad impression data back to HubSpot by direct integration.
What Syncs | Direction | Available In |
MNTN Impression Data | MNTN → HubSpot | HubSpot Touchpoint Note on Contact Record |
MNTN sends the following impression details to HubSpot in a note on the contact record:
Ad Type
Campaign Name
Creative Name
Impression Timestamp
How it works
How it works
HubSpot attribution uses a synced HubSpot contact list as the connection point between MNTN and HubSpot. At least one HubSpot contact list must be synced to MNTN before HubSpot attribution can be enabled.
After attribution is enabled for a synced list, MNTN matches existing HubSpot contacts on that list to MNTN ad impressions and sends impression details back to HubSpot as notes on matching contact records. MNTN does not create new contacts in HubSpot.
You don’t need to use the synced HubSpot list as a MNTN campaign audience to receive attribution data in HubSpot. Once attribution is enabled, MNTN can send impression data back for matching contacts reached by your ads, including contacts reached through other MNTN audience types, that are included on your synced list.
MNTN also backfills impression data from the previous 60 days for matching contacts on the synced list. For example, if a contact is added to the synced HubSpot list after seeing an MNTN ad, MNTN can still send the recent impression data back to HubSpot if the impression happened within the 60-day backfill window.
Before You Begin
Before enabling HubSpot attribution, make sure:
Your HubSpot account is connected to MNTN.
You have
Super Adminaccess in HubSpot.The HubSpot contact list you want to measure is already synced to MNTN.
We recommend syncing your All Contact or All Leads HubSpot contact list to MNTN for attribution.
If the All Contact / All Leads list is | Then |
Already synced | Continue to Enable HubSpot Attribution for a List |
Not synced yet | Sync the list first For setup steps, see Sync HubSpot Lists to MNTN |
Enable HubSpot Attribution for a List
To send MNTN impression data back to HubSpot, enable HubSpot attribution for each synced list you want to measure.
To enable HubSpot attribution:
In MNTN, click the AUDIENCES tab.
Click the Segments sub-tab and select CRM.
To filter results, click Source in the top left and check the HubSpot box.
Find the list you want to use for attribution.
Toggle HubSpot Attribution on.
MNTN impression data:
Starts populating in HubSpot the following morning
Appears in HubSpot from the
MNTN Saw AdsegmentAppears as notes on matching contact records
What Happens Next
After HubSpot attribution is enabled, MNTN starts sending impression data back to HubSpot for matching contacts from that synced list.
MNTN data starts populating in HubSpot the following morning. MNTN retroactively populates impression data from the previous 60 days for that HubSpot contact list.
Matched contacts appear in HubSpot in the MNTN Saw Ad segment. You can also review MNTN ad exposure details as notes on individual contact records in the MNTN Saw Ad list.
Next Steps
After HubSpot attribution is enabled, you can review MNTN ad exposure data in HubSpot. Click below to learn how.