Overview
After you enable Klaviyo attribution in MNTN for a synced List or Segment, MNTN sends ad impression events and verified visits to Klaviyo for matching customer profiles.
MNTN events appear under two Klaviyo metrics:
MNTN Saw Ad: Ad impression events for matching profiles exposed to your MNTN ads.MNTN Verified Visit: Verified visit events for matching profiles.
You can use either metric to review event activity and open individual profiles for more details.
Before You Begin
Before reviewing MNTN data in Klaviyo, make sure:
Your Klaviyo account is connected to MNTN.
At least one Klaviyo List or Segment is synced to MNTN.
Klaviyo attribution is enabled for the synced List or Segment you want to measure.
Find MNTN Data in Klaviyo
MNTN data starts populating in Klaviyo after Klaviyo attribution is enabled for a synced List or Segment.
⚠️ Warning: Klaviyo attribution can only match MNTN events to contacts that already exist in Klaviyo. MNTN does not create new Klaviyo profiles at the time an impression or visit event occurs.
If a new customer profile is added to Klaviyo AFTER a MNTN event occurs, MNTN will backdate the events associated with that profile up to 60 days.
Attribution is also limited to the US. Contacts with non-US email domains, such as .co.uk or .ca, won't show a match.
To find your MNTN exposure data:
Sign in to Klaviyo.
From the left navigation pane, click Analytics > Metrics.
Search for MNTN.
Select the metric you want to review:
MNTN Saw Adfor ad impression events.MNTN Verified Visitfor verified visit events.
Review MNTN Activity for a Contact
To review MNTN activity associated with a specific Klaviyo profile:
From either MNTN metric, open a profile and stay on the Details tab.
Under the event timeline, click the dropdown next to the MNTN entry.
The event details show the Campaign Name and Creative Name associated with that exposure.
Review Ad Exposure Trends
Use the Chart tab to review MNTN metric volume over time.
The chart can help you:
Confirm that MNTN exposure data is flowing into Klaviyo.
Identify changes in ad exposure volume over time.
Review Individual Ad Exposures
Use the Activity Feed to see to see individual profiles with MNTN events.
From the
MNTN Saw AdorMNTN Verified Visitmetric page, click the Activity feed tab.Review individual events, or filter the feed using event properties such as Campaign Name or Creative Name.
Review Exposure Patterns
Both MNTN metrics include additional views for understanding event patterns across your Klaviyo profiles:
Cohorts: Shows event activity over time for profiles associated with the selected MNTN metric.
Best People: Lists profiles with the most events for the selected MNTN metric, sorted by event count.
Ways to Use MNTN Data in Klaviyo
Once MNTN event data is available in Klaviyo, you can use it to support audience and follow-up strategies.
Exclude or reactivate existing customers
Exclude or reactivate existing customers
Sync a List of recent purchasers into MNTN as an exclusion audience to prevent prospecting campaigns from retargeting existing customers.
Nurture contacts after ad exposure
Nurture contacts after ad exposure
Create a Segment of contacts who saw an MNTN ad but haven't converted, then use Klaviyo to follow up through SMS, app push, or a limited-time offer.
Retarget exposed contacts on CTV
Retarget exposed contacts on CTV
Create a Klaviyo Segment of contacts who saw an MNTN ad but didn't convert, then sync that audience back to MNTN for use in a new campaign.
Next Steps
To explore other integrations, visit the link below.