Overview
After you allow Klaviyo attribution in MNTN for a synced list or segment, MNTN sends ad exposure events back to Klaviyo for matching contacts. This lets you see which Klaviyo profiles were exposed to MNTN ads and how those contacts engage with the rest of your Klaviyo activity.
MNTN impression events appear in Klaviyo under the MNTN Saw Ad metric.
Before You Begin
Before reviewing MNTN data in Klaviyo, make sure:
Your Klaviyo account is connected to MNTN.
At least one Klaviyo list or segment is synced to MNTN.
Klaviyo attribution is enabled for the synced list or segment you want to measure.
Find MNTN Data in Klaviyo
MNTN data starts populating in Klaviyo as soon as Klaviyo attribution is allowed for a synced list or segment.
⚠️ Warning: Klaviyo attribution can only match MNTN ad impressions to contacts that already exist in the Klaviyo lists or segments you've synced. MNTN ad exposure does not create new Klaviyo profiles.
Attribution is also limited to the US. Contacts with non-US email domains, such as .co.uk or .ca, won't show a match.
To find your MNTN exposure data:
Sign in to Klaviyo.
From the left navigation pane, click Analytics > Metrics.
Search for
MNTN.Click MNTN Saw Ad.
The MNTN Saw Ad page opens on the Chart tab.
Review MNTN Activity for a Contact
To see the MNTN exposure associated with a specific Klaviyo profile:
Open any profile in the
MNTN Saw Admetric and stay on the Details tab.Under the event timeline, click the dropdown next to the MNTN entry.
The event details show the Campaign Name and Creative Name associated with that exposure.
Review Ad Exposure Trends
Use the Chart tab to review MNTN event volume over time.
The chart can help you:
Confirm that MNTN exposure data is flowing into Klaviyo.
Identify changes in ad exposure volume over time.
Review Individual Ad Exposures
Use the Activity Feed to see the individual contacts who were exposed to an MNTN ad.
From the
MNTN Saw Admetric page, click the Activity feed tab.Review the exposure events, or filter the feed using event properties such as Campaign Name or Creative Name.
Review Exposure Patterns
The MNTN Saw Ad metric includes additional views for understanding exposure patterns across your Klaviyo profiles:
Cohorts: Shows the percentage of profiles exposed to an MNTN ad in a given month that continued to engage with the
MNTN Saw Admetric in following months.Best People: Lists the contacts most frequently exposed to MNTN ads, sorted by event count.
Ways to Use MNTN Data in Klaviyo
Once MNTN exposure data is available in Klaviyo, you can use it to support audience and follow-up strategies.
Exclude or reactivate existing customers
Exclude or reactivate existing customers
Sync a list of recent purchasers into MNTN as an exclusion audience to prevent prospecting campaigns from retargeting existing customers.
Nurture contacts after ad exposure
Nurture contacts after ad exposure
Create a segment of contacts who saw an MNTN ad but haven't converted, then use Klaviyo to follow up through SMS, app push, or a limited-time offer.
Retarget exposed contacts on CTV
Retarget exposed contacts on CTV
Create a Klaviyo segment of contacts who saw an MNTN ad but didn't convert, then sync that audience back to MNTN for use in a new campaign.
Next Steps
To explore other integrations, visit the link below.