Overview

Foot traffic measurement partners help you understand how your MNTN CTV ads drive in-person store visits. These partners use privacy-safe location data to measure when consumers visit physical locations after being exposed to your ads.

This allows you to evaluate campaign performance beyond digital conversions and connect your media investment to real-world outcomes. Instead of relying only on website activity, you can understand how your campaigns influence store visits, regional performance, and customer behavior.

Who it's for

Foot traffic measurement may be a strong fit if you:

Operate physical store locations, including retail, franchise, or local businesses
Sell primarily through in-store experiences
Have limited website conversions or online tracking
Want to measure both online and offline outcomes
Need regional or store-level performance insights
Want to understand customer movement and visitation patterns

How it works

Foot traffic measurement partners use impression tracking tags applied to your MNTN campaigns. These tags share exposure data in a privacy-safe way.

Partners then match MNTN exposure signals to opted-in location data and measure visits to your defined store locations. This allows you to evaluate which campaigns, creatives, and regions drive in-store engagement.

Reporting typically includes in-store visits, visit lift, store-level performance, and audience insights.

Choose A Partner

When evaluating foot traffic measurement partners, consider the following:

Measurement approach
Some partners focus on precise visit attribution, while others emphasize incrementality and lift analysis.

Cross-channel support
If you run campaigns across multiple channels, a media-agnostic partner may provide broader insights.

Reporting depth
Consider whether you need store-level reporting, regional insights, or competitive visitation data.

Accuracy and coverage
Evaluate geographic coverage, data consistency, and visit precision.

Speed and flexibility
Some partners offer faster reporting or more customizable analysis.

Business structure
Franchise or multi-location advertisers may require flexible reporting and location mapping.

Supported Partners

Quorum

Best for advertisers who prioritize high visit accuracy and detailed store-level reporting. Quorum supports precise attribution and competitive visitation insights.

💡 Pro Tip: MNTN has an added value partnership with Quorum.