Overview
Campaign Manager 360 (CM360), formerly DoubleClick Campaign Manager, is Google’s enterprise-level, web-based ad management platform. If you use CM360 for ad verification or attribution, below is a guide on how to set up CM360 alongside your MNTN campaigns.
Who it's for
Who it's for
Use this measurement if you’re an advertiser or agency that needs to traffic, serve, track, verify, and report on digital ad campaigns across multiple channels.
Why it matters
Why it matters
Ad verification — You can place CM360 tags to capture MNTN campaign impressions.
Attribution — You can set up CM360 impression tags and redirect URLs to send campaign data into CM360. However, CM360 relies on clicks and views to fuel their attribution model. As a result, only the occasional direct click from a Multi-Touch ad will appear in CM360, giving an incomplete picture of MNTN’s performance. For a more complete view of MNTN performance, we recommend using one of our integrated partners instead of CM360 to perform attribution analysis.
Set It Up
Download impression tags.
Download a tagging document from CM360 containing all required impression tags.Prepare your impression tags.
Use the Impression Tag (image) from the tag sheet.
Edit the timestamp macro from
[timestamp]to${timestamp}.Copy only the URL portion (everything inside <IMG SRC="TAG">).
Add the impression tag in MNTN.
In your MNTN creative setup or at the account level, paste the URL into the Impression Tracking field.
📝 Note: You may see GDPR/consent macro warnings in the impression tag. Since MNTN operates in the U.S., these macros won’t return values, you can leave them as-is.
Set up CM360 Redirect URLs (optional)
This step is optional and it's only applicable if you're running Multi-Touch alongside your TV campaign.In your tag sheet, locate the Click Tag (redirect URL).
Paste the redirect URL in the Redirect URL field in the MNTN creative setup.
Quick Answers
Does MNTN bill against CM360 impression counts?
Does MNTN bill against CM360 impression counts?
We do not bill against CM360 impression counts. MNTN invoices are based only on impressions recorded in the MNTN platform. You can reference CM360 for verification, but it does not affect billing.
What is CM360 Floodlight and what is it used for?
What is CM360 Floodlight and what is it used for?
Floodlight is an optional CM360 feature that tracks conversions — actions users take on a website after viewing or clicking an ad. MNTN does not support Floodlight. For accurate performance tracking, you should place the MNTN pixel directly on your website, outside of a Floodlight.