Overview
The Deliverability Confidence widget gives you a real-time signal of how likely your campaign is to fully deliver its intended budget. It appears during campaign creation and editing, updating instantly as you adjust your campaign settings.
This feature helps you:
Understand whether your campaign can realistically spend its full budget.
Adjust settings (audiences, budgets, frequency caps) before launch.
Plan with more transparency and confidence.
How it works
How it works
The widget uses historical campaign data and current inventory to predict whether your budget can be fully spent, considering factors like:
Audience size
Inventory availability
Campaign budget and flight length
Frequency caps and advanced settings
You’ll see one of three statuses:
Great: Campaign is well set up to deliver your full budget.
Unoptimized: Delivery may be limited. Consider broadening your audience or adjusting settings.
Insufficient: Current setup is unlikely to deliver. Add more audience segments or relax constraints.
Use It
Create or edit a campaign in MNTN.
In the right pane, review the Deliverability Confidence widget.
If the status is anything less than Great, a banner will populate with recommendations to expand your audience or adjust settings.
Save your changes and recheck the widget.
Pro Tips
If your campaign shows Optimization Recommended or Adjustments Required, try these changes:
Expand your audience – Add more segments, keywords, or geo targets.
Loosen constraints – Review frequency caps or other restrictive settings.
Adjust your budget or flight length – A shorter flight with a high budget may limit scale.
Source audiences with MNTN Matched – Activate recommended attributes surfaced for your brand.
💡 Pro Tip: Overly restrictive settings are the most common cause of low deliverability. Start by broadening your audience, then review caps and budgets.