Overview
Creating a new MNTN Performance TV Campaign is simple. To visualize how to create a new campaign on MNTN, watch the video below:
How to:
Log in to your MNTN account.
Navigate to the Campaign tab.
Click +New Campaign.
Enter a campaign name.
📝 Note: Your campaign name can only include alphanumeric characters. You're also able to edit or change your campaign name at any given time.
Select a Marketing Objective:
Prospecting | The MNTN Prospecting Objective allows you to reach top-of-funnel customers who haven't purchased from your brand before. By reaching these users, you can:
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Retargeting | The MNTN Retargeting Objective empowers you to convert users who have previously engaged with your brand.
This is where the MNTN Tracking Pixel steps in, enabling us to identify visited individuals and discern how they interacted with your site, allowing for purposeful targeting. By retargeting these users, you can:
⚠️ Warning: You will not be able to create a retargeting campaign until our team approves your MNTN pixels, as our site visitor segments depend on the MNTN tracking pixel placed throughout your site. |
Budget Allocation
Your next question is likely: How much of my budget should I allocate toward prospecting versus retargeting?
On average, we tend to find advertisers giving 60-65% of their overall budget toward prospecting and roughly 40-45% towards their retargeting efforts. However, this could vary quite a bit based on your overall goals as a business.
Here's some options to consider:
Grow Your Business
If your business focus is enhancing brand awareness, reaching new people, and bringing new users to your site, starting with a larger prospecting budget and a smaller retargeting budget would be best attuned to that objective.As your MUVs increase with time and align with your goals, you can shift more budget into your retargeting pool.
Convert Mid-Lower Funnel Users
If your business objective is focusing primarily on converting mid-lower funnel users, then allocating a majority of your budget towards your retargeting campaign would be more aligned with your goal.Over time, if you feel your MUVs are plateauing or not where you want them to be, you’ll want to shift more budget back into prospecting. If you're exceeding the goals outlined in your retargeting budget, try adding an incremental budget towards this campaign until you see diminishing returns.
Maintain Budget Fluidity
Regardless of how you kick off your MNTN campaigns, it's always crucial to have budget fluidity between your prospecting and retargeting campaigns.
Evaluate the performance on a 30-day basis and shift the budget between campaigns based on your goals and overall performance.