Overview
The Deliverability Confidence widget gives you a real-time signal of how likely your campaign is to fully deliver its intended budget. It appears during campaign creation and editing, updating instantly as you adjust your campaign settings.
📝 Note: The Deliverability widget is available for prospecting campaigns. For retargeting campaigns, it’s currently available to select beta customers.
This feature helps you:
Understand whether your campaign can realistically spend its full budget.
Adjust settings (audiences, budgets, frequency caps) before launch.
Plan with more transparency and confidence.
How it works
How it works
The widget uses historical campaign data and current inventory to predict whether your budget can be fully spent, considering factors like:
Audience size
Inventory availability
Campaign budget and flight length
Frequency caps and advanced settings
You’ll see one of three statuses:
High: Flights similar to yours typically have enough available inventory to deliver the full budget.
Medium: Flights similar to yours may deliver, but outcomes can vary based on available inventory. To improve delivery confidence, consider broadening your audience or adjusting campaign settings.
Low: Flights similar to yours typically struggle to find available inventory to match their budget. To improve delivery confidence, add more audience segments or relax campaign constraints.
Use It
Create or edit a campaign in MNTN.
In the right pane, review the Deliverability Confidence widget.
If the status is anything less than High, a banner will populate with recommendations to expand your audience or adjust settings.
Save your changes and recheck the widget.
Pro Tips
If your campaign shows Optimization Recommended or Adjustments Required, try these changes:
Expand your audience – Add more segments, keywords, or geo targets.
Loosen constraints – Review frequency caps or other restrictive settings.
Adjust your budget or flight length – A shorter flight with a high budget may limit scale.
Source audiences with MNTN Matched – Activate recommended attributes surfaced for your brand.
💡 Pro Tip: Overly restrictive settings are the most common cause of low deliverability. Start by broadening your audience, then review caps and budgets.