Overview
MNTN Multi-Touch™ extends your Performance TV message to additional devices in the same household, including mobile, tablet, and desktop.
Viewers don’t stay on one device. They see a TV ad, pick up their phone, compare options on a laptop, or continue browsing on a tablet. Multi-Touch keeps your message visible throughout that natural behavior by increasing household reach and maintaining consistency across screens. It adds touch points during key browsing moments without extra setup or new workflows.
Multi-Touch is not a replacement for TV. The large screen remains the highest-performing placement on MNTN. Multi-Touch simply extends your message to more devices, helping you stay present and tell a cohesive story across the household.
If your goal is to increase visibility, reinforce your message across channels, or support broader reach, Multi-Touch provides an easy way to expand where your creative and audiences can appear.
Why it matters
Why it matters
Stay Present During Real Customer Behavior
Viewers naturally move between devices. Multi-Touch keeps your brand visible as they browse, research, read reviews, or scroll on second screens.
Flexible Reach When You Need It
Multi-Touch adds more impressions across household devices without changing your targeting or campaign structure. Turn it on when you want added visibility, keep it off when you prefer TV-only.
No Extra Lift
You keep the same audiences, workflow, and measurement. Multi-Touch simply adds an optional creative layer that extends your message across additional devices.
Tell a More Cohesive Story
Your messaging stays consistent across the screens viewers interact with most, reinforcing your brand narrative throughout the browsing journey.
How it works
How it works
Enable Multi-Touch during campaign setup.
Upload or select your Multi-Touch creative group.
Link it to your video ad.
MNTN automatically serves display ads on household devices.
Reporting reflects how Multi-Touch contributed to visibility and reach.
Who it's for
Who it's for
Multi-Touch is a strong fit for advertisers who want to increase household reach and stay visible as viewers move between screens. It’s especially helpful for teams who:
Want broader coverage within target households
Run short or competitive flights
Need message reinforcement across multiple devices
Expect viewers to research across screens
Promote new launches, promotions, or seasonal campaigns
Multi-Touch is available for Performance TV campaigns.
Where it Fits in Your Strategy
MNTN believes the large-screen TV is still the most powerful and efficient ad unit for performance. Multi-Touch is intentionally optional, giving you flexibility based on your goals and flight strategy.
Choose your campaign approach
Use Performance TV Only | TV + Multi-Touch |
Pure performance | Additional household reach |
Maximum efficiency | More impressions during competitive periods |
Simplified creative setup | Consistent messaging across every device |
Focused on the highest-performing ad unit | Stronger cross-channel brand presence |
This dual-path approach lets you scale visibility when you want broader reach, and streamline when you want to focus solely on performance.
Next Steps
Want to bring Multi-Touch into your next campaign? Click the button below to upload and link your creative.