Overview
MNTN’s Audience Budget Planner is a tool designed to help you plan your campaign investment to maximize performance alongside your audience sourced with MNTN Matched.
How it works:
How it works:
After sourcing your MNTN Matched audience and adding a budget to your campaign, the Audience Budget Planner will show you how much you can spend against your high intent and max reach audiences to maximize performance.
This tool is flexible and allows you to view different audience engagement scenarios based on different campaign budgets.
📘 Example: You may see that your initial budget entry will target 20% of your high-intent audience. You can then use our planning tools to see the level of investment required to target 100% of your high-intent audience.
No matter what your budget is, it will always be applied to your highest intent audience first, so you’re always optimizing your campaign to achieve the best possible results.
Use the Budget Planner
Once you've created a campaign and attached a MNTN Matched audience, you can plan your budget:
From the Campaign tab, make sure you're on the Budget & Goal step.
Click + New Budget.
The New Budget model displays.
⚠️ Warning: If you don't have an audience selected, we recommend adding one before continuing.
Select Budget Type:
Monthly; OR
Flighted
Chose a Start Time and End Time.
Under Targetable Audience, Set Budget using the High Intent slider.
Once you reach 100% of your High Intent audience, the Max Reach slider enables. If you backslide from 100% of your High Intent audience, the Max Rach slider will disable.
💡 Pro Tip: If your budget exceeds your Targetable Audience, we recommend increasing your audience size for the best performance.
Click Next.
Pro Tips
If you're just starting out
If you're just starting out
Adjust your budget to match 100% of your high-intent audience (or as much of it as your budget allows). We recommend targeting the entirety of this audience to maximize performance.
If you want to extend reach and build brand awareness today
If you want to extend reach and build brand awareness today
That’ll translate into performance tomorrow — we recommend expanding your budget further to engage your max reach audience.
Want to adjust the sizes of your audience categories?
Want to adjust the sizes of your audience categories?
Add or remove attributes, and our system will automatically adjust the size of each category.