Overview
CallRail helps advertisers track, analyze, and optimize inbound leads from calls and texts, giving marketers full visibility into how their campaigns drive the customer actions that matter to their business.
MNTN’s integration with CallRail makes possible:
Clear Attribution: See which customer calls and texts were driven by your TV commercials, so you know what’s working and can clearly see ROI.
Time Savings: Combine online and offline metrics into one report so you can quickly and easily evaluate total campaign effectiveness, then filter your results to dig deeper.
Smarter Optimization: Use attribution data to adjust messaging and creative based on what drives real-world actions.
Validation: Get a comprehensive view into how your Performance TV ads drive real-world results, so you can prove the impact of CTV.
How it Works:
You run a Performance TV campaign on MNTN.
A user sees your ad and takes action by calling or texting your business.
CallRail captures that interaction and passes call and/or text events to MNTN.
MNTN verifies that this call or text touchpoint can be attributed to a MNTN campaign, based on your conversion window.
You see a unified view of performance, including site conversions, phone, and text conversions in the MNTN reporting dashboard.
Set It Up
Follow these steps to connect your CallRail account to MNTN:
Go to Integrations.
Log in to your MNTN account.
From the account dropdown in the top right, select My Account.
Under My Account in the left navigation pane, click Integrations.
Connect CallRail.
Under Integrations, find CallRail and click Connect.Enter your CallRail account number.
From the Connect to CallRail modal, you’ll be prompted to enter your CallRail account (without dashes). Click here to learn how to find it.
Click Connect.
You'll be redirected to Fivetran (our secure data integration partner).
📝 Note: Call and text events will be automatically selected. MNTN will only track the event types you are actively tracking in your CallRail account.
Authorize your CallRail API key through Fivetran.
Log in to CallRail.
Go to Integrations.
In the left navigation panel under Data Access, click API Keys.
Click Create API V3 Key.
Copy that key and paste it into the FiveTran connector.
Hit Save and Test.
Return to MNTN.
Once setup is complete, you’ll be redirected back to your MNTN Integrations page. You should now see CallRail listed as Connected.📝 Note: Call and text event data from CallRail will populate in the MNTN reporting dashboard as a new conversion event filter once a MNTN-attributed call or text occurs.
Evaluate Performance
Once your CallRail integration is connected, here’s how to monitor performance within MNTN reporting:
Filter by Conversion Source or Type.
In your MNTN reports, filter by:Conversion Source = "CallRail", or
Conversion Type = "Call" or "Text", depending on which event types you’re tracking through CallRail.
Adjust your Conversion Window.
MNTN attributes call and text events from CallRail based on your selected conversion window. If you'd like to capture conversions over a longer period, you can extend this window up to 90 days. This update will apply to all conversion events tracked in MNTN.
💡 Pro Tip: To adjust your conversion window, go to My Account > Attribution > Conversion Window.
Review across all dimensions.
CallRail conversion data can be analyzed across all standard MNTN dimensions, including Creative, Geography, TV Network, and more.
View Conversion Details by Order ID.
The Conversion Details report will show both site and CallRail conversions. CallRail conversions are matched to your MNTN campaign using the Order ID derived from CallRail’s Recording URL. You can locate this URL in your CallRail reporting platform.
Align time zones for consistency.
For accurate reporting, ensure both MNTN and CallRail use the same time zone.
💡 Pro Tip: To adjust your MNTN time zone, navigate to My Account > General > Time Zone.
Quick Answers
Can I see MNTN results in CallRail?
Can I see MNTN results in CallRail?
It depends on the phone number used in your ads. For:
Generic phone numbers: you won’t see MNTN results in the CallRail dashboard.
Unique CallRail numbers specific to MNTN: you may see some MNTN data in CallRail.
⚠️ Warning: CallRail will only attribute a call to MNTN if the user dials the exact unique MNTN number shown in your ad. Many users may see your ad, then search your brand online and call a different number. CallRail will credit the last channel source in that case.
This integration does not modify your CallRail reporting or data. Setting up a MNTN-specific tracking number must be done directly within CallRail.
Why is there a performance discrepancy between CallRail and MNTN reporting dashboards?
Why is there a performance discrepancy between CallRail and MNTN reporting dashboards?
This is expected behavior. The integration is one-way, sending call and text event data from CallRail to MNTN only. CallRail does not report on MNTN as a source unless the user dials a unique MNTN phone number from CallRail that is shown directly in the ad.
MNTN, on the other hand, uses raw CallRail event data and matches it to audiences exposed to your TV ads. This gives you a more complete view of how your media influenced the call, even if the user didn’t dial the ad’s number.
Will this integration impact my current CallRail setup?
Will this integration impact my current CallRail setup?
Not at all. This integration runs alongside your existing CallRail configuration and does not overwrite or alter your current settings.
How does MNTN attribute a call or text to a MNTN campaign?
How does MNTN attribute a call or text to a MNTN campaign?
If a call or text event is linked to a user whose IP address was served a MNTN ad, watched it in full, and took action (called or texted) within your account’s designated conversion window, it will be attributed as a MNTN conversion.
Will I see historical CallRail data in MNTN after I integrate?
Will I see historical CallRail data in MNTN after I integrate?
Call and text event data from CallRail will populate in the MNTN reporting once a MNTN-attributed call or text occurs after connecting. Historical data before the connection date will not be available.
