Diagnose Issues
Disassociated households:
Due to enhancements to our formatting requirements and matching process, we recommend not leveraging lists uploaded before October 2023 in your audiences as they do not reflect the accurate targetable household volume.
Prolonged processing:
If your list remains in processing after 72 hours, it's possible that your file didn't meet our prerequisites. Review the following:
Prerequisite | What to do |
Formatting | Ensure your email records adhere to our formatting requirements. For CRM pre-hashed lists, review formatting before hashing to guarantee conformity. Use the SHA-256 hashing function with all uppercase characters. |
Work email addresses | If your staff uses VPNs or international IPs, matching households with masked emails/IPs might not be feasible. To exclude employee emails, you can upload CSV file of IPs and identify IP addresses via: |
Small audience size | When MNTN's cross-device identity graph can't identify households linked to your email records, targeting becomes challenging. For better targeting, consolidate multiple smaller lists into a more substantial email size. |
⚠️ Warning: Keep in mind we will only match households within the United States.